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TomraTO

Area Sales Manager - Spain

TOMRA is a Norwegian multinational corporation that designs, manufactures, and sells reverse vending machines (RVMs) for automated collection of used beverage containers and provides sensor-based sorting solutions for the food, recycling, and mining industries.

Tomra

Employee count: 5000+

Spain only

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The ASM role is responsible for managing all or part of a country within a defined market segment. Key responsibilities include coordinating agencies and line integrators, identifying new projects, establishing contacts with companies, and proposing tailored solutions to meet their needs, all with the goal of achieving the defined commercial targets.

Location Requirement: This is a remote role with a preference for candidates based in Valencia, Extremadura, Lérida or Andalucía.

As a TOMRA Food Sales team member:

  • I work together with the TOMRA team to deliver great customer experiences in accordance with our TOMRA values, processes and principles
  • I help my colleagues and give feedback to support development

Key Responsibilities:

I deliver results and am committed to win!

  • I know my market potential and my market shares
  • I am responsible for acquiring business in my market
  • I visit customers and am on top of what is going on in my market
  • I am a valued partner to my customers and work with the consultative sales approach mapping needs of customers and finding the right solutions
  • To be a valued partner I plan, research, and educate myself on the TOMRA technology, competition, category and customer value
  • I work proactively and in a structured way with sales planning
  • I create opportunities and always maintain a pipeline of projects
  • I convert potential to orders
  • I ensure good quality hand over to Sales Admin and CPM
  • I position TOMRA and drive customer satisfaction
  • I am responsible for organizing promotion activities within my area such as Demos, Demo Weeks, Open Days, TOMRA Talks, Reference visits, Webinars.
  • I involve Presales Engineering and ensure transfer of full product and process information from customers. This means providing feedback to Presales Engineering and translating the documentation and commercial/customer report
  • I work with:
    • Sales plans
    • Agent Handshake
    • Pipeline Management

Customer/Account Relationship Management

  • I am responsible for the relationship with the customer
  • I put TOMRA and our customers best interest first

Collaboration with Sales Team

  • I am responsible for collaborating and mobilising the TOMRA Food Sales organization and supporting service to work in the best way for customers
  • I discuss and align local Sales Strategy with BU Sales Manager
  • I manage internal customer visits and create and provide commercial test reports, spotting plan, agent handshake
  • I am responsible for managing customer demonstrations and reports

Health & Safety

  • Comprehend your health and safety management responsibilities and adhere to all relevant legal obligations and TOMRA Safe standards to foster a safe working environment for everyone. This entails:
  • Accurately document and investigate any incidents.
  • Report and record all potential hazards, conducting risk assessments, and implement practical control measures.
  • Effectively manage all employees and contractors through diligent supervision and comprehensive training.

Organization

  • Complete administrative tasks in an accurate and timely manner
  • Observe and comply with policies, procedures and quality management systems
  • Observe and comply with our code of conduct
  • Positively and actively support effective communication, encourage and provide constructive feedback
  • Support the overall organizational vision, values and culture
  • Any other reasonable duties as required.

About you:

Impact:

  • 10+ years of experience in sales, specifically in large capital equipment
  • Strong background in the fresh food industry
  • Fluency in English and Spanish, Portuguese is a plus
  • Proven ability to build relationships, manage long sales cycles, and close high‑value deals

Leading Self:

  • Down to earth and open, honest communicator
  • Analytical thinker, able to implement a structured approach

Business / Function:

  • Strong networker and communicator at all levels
  • Result orientated and eager to learn by listening to market need
  • Capable of travelling 50% of the time
  • Higher technical, commercial or industrial engineer

How to apply

If this sounds like you, we would love to hear from you! All applications will be managed in the strictest confidence.

TOMRA is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristics. Reasonable accommodations will be made and will be provided as requested by candidates taking part in all aspects of the selection process.

TOMRA Food is a multi-national organization and a leading provider of sensor based sorting and processing technology for the fresh and processed food industries. Developing state-of-the-art technologies, optimizing customers' production flow, and helping to deliver consistent high quality output have been our strength

At TOMRA, we want people to innovate, show passion in their work and be responsible. We encourage the freedom to innovate and take risks that result in breakthroughs that challenge the status quo. We value passion that focuses and commits to meeting success. We believe in a responsible and safe mindset that takes care of our customers, products, and fellow employees.

Join the resource revolution!

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Education

Bachelor degree

Experience

10 years minimum

Location requirements

Hiring timezones

Spain +/- 0 hours

About Tomra

Learn more about Tomra and their company culture.

View company profile

What began in a small shed in Asker, Norway, in 1972 has evolved into a global leader in resource optimization. Founded by the brothers Petter and Tore Planke, TOMRA was born from a simple request: a local grocer needed a machine to efficiently collect empty bottles and issue deposit refunds. This initial challenge led to the invention of the world's first automated reverse vending machine (RVM), with the first handmade prototype installed in an Oslo supermarket on January 2, 1972. TOMRA was officially founded on April 1, 1972, and by the year's end, 29 machines were operating in Norway. The success quickly garnered international interest, and by 1973, TOMRA had distribution agreements across Europe and the United States. A significant breakthrough came in 1974 when Systembolaget, the Swedish state-owned wine retailer, ordered 100 RVMs. The introduction of the self-programmable Tomra SP RVM in 1977 further solidified TOMRA's market position.

The 1980s saw TOMRA navigate challenges, including a period of financial loss, but the company refocused on its European stronghold and product innovation, leading to a return to profitability. The 1990s marked a period of significant growth and evolution. The acquisition of material handling company NEROC in 1992 signaled TOMRA's expansion beyond RVMs into the broader container recycling value chain. This decade also saw a focus on operational efficiency, including consolidating production in a new Norwegian headquarters and launching the technologically advanced T-600 RVM in 1997. By the end of the 1990s, TOMRA was an international corporation with over 1,700 employees in 34 countries. The 2000s brought further diversification, with TOMRA venturing into recycling infrastructure in markets without deposit systems and expanding into sensor-based sorting technology through acquisitions like TiTech Visionsort AS in 2004 (renamed Tomra Sorting Solutions in 2012) and Orwak in 2005. A major event was the introduction of a national deposit system in Germany in 2006, for which TOMRA delivered over 8,000 new RVMs. Today, TOMRA provides technology-led solutions that enable the circular economy with advanced collection and sorting systems that optimize resource recovery and minimize waste in the food, recycling, and mining industries. With approximately 105,000 installations in over 100 markets, TOMRA continues its mission to lead the resource revolution.

Employee benefits

Learn about the employee benefits and perks provided at Tomra.

View benefits

Education Assistance

Education Assistance

401K

401k with company match

Company (e-) bike leasing

Company (e-) bike leasing

Employee Assistance Program

Employee Assistance Program

View Tomra's employee benefits
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