Web3 Business Development Lead

Hi, we’re token.com. Our goal is to create a world where money can flow effortlessly into the things people truly care about. token.com is the fun, simple and social platform to discover and invest in the game-changing ventures of tomorrow. At token.com we recognise the positive value of diversity, we promote equality and challenge discrimination. We actively encourage job applications from people of all backgrounds.

We’re a high-performance team of around 65 people. We have freedom and responsibility, a culture that encourages innovation, offers ownership and embraces knowledge sharing. We are now working as a team first, remote friendly company, arranging monthly get-togethers and regular team retreats. We also have a co-working space in London for collaboration and socialising.

We are looking for a strategic Web3 Business Development Lead to join our marketing team!. As a Web3 Business Development Lead, you will play a crucial role in driving adoption, fostering strategic partnerships, and expanding the reach of crypto/web3 token projects within the ecosystem.

To help you best prepare, we’ve outlined the interview process for this role, we aim to have this process completed within 3 weeks:

• 30 minute google meet with our People and Talent Coordinator
• 45 minutes technical interview with our VP of Marketing
• 45 minutes google meet with our Chief Commercial Officer
• 45 minutes google meet with some of our team

Requirements

About you:

What we’re looking for:

• Proven experience in business development, partnerships, or a related field, preferably in the crypto/web3 industry with a focus on tokens and DeFi.
• In-depth understanding of blockchain technology, token economics, DeFi protocols, and the web3 ecosystem.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Ability to work in a fast-paced, rapidly evolving environment.
• Familiarity with crypto/web3 communities, platforms, and tools (e.g., Discord, Telegram).
• Entrepreneurial mindset and passion for the crypto/web3 space.

What you’ll be doing:

• Identify and pursue new partnership opportunities with crypto projects, protocols, DAOs, and DeFi platforms to drive adoption and engagement of Token.com’s product.
• Develop and execute B2B marketing strategies to drive awareness, engagement, and adoption of the company's crypto/web3 products and services among enterprises, institutions, and other Token/crypto clients.
• Conduct market research and analysis to understand industry trends, user needs, and potential use cases for the Token projects.
• Build and maintain relationships with key stakeholders in the crypto/web3 ecosystem, including project teams, investors, influencers, and community members.
• Create and manage B2B marketing campaigns across various channels, including email, content marketing, webinars, events, and account-based marketing (ABM).
• Negotiate and structure partnership agreements, ensuring alignment with the company's goals and product value propositions.
• Collaborate with cross-functional teams like marketing, product, and engineering to ensure successful partnership execution and product adoption.
• Represent the company at industry events, conferences, and online communities (e.g., Discord, Telegram) to promote the product and onboard token projects.
• Develop and deliver compelling presentations, proposals, and educational content to potential partners and communities.
• Track and report on partnership performance metrics, app adoption, and community growth.

Benefits

What we offer you!

Our team members are rewarded well! UK employees are offered the below, and we will aim for similar elsewhere:

• Private health insurance with all the fun extras (with options for your family too!)
• A training & development budget that helps you to grow with token.com
• 25 days holiday plus local public holidays
• Flexible working hours (we care about your output, not when you rock up or clock out)
• Excellent paid maternity and paternity leave
• Working from home budget
• Top of the range hardware