Web3 Content Writer (Contract)

Hi, we’re token.com. Our goal is to create a world where money can flow effortlessly into the things people truly care about. token.com is the fun, simple and social platform to discover and invest in the game-changing ventures of tomorrow. At token.com we recognise the positive value of diversity, we promote equality and challenge discrimination. We actively encourage job applications from people of all backgrounds.

We’re a high-performance team of around 65 people. We have freedom and responsibility, a culture that encourages innovation, offers ownership and embraces knowledge sharing. We are now working as a team first, remote friendly company, arranging monthly get-togethers and regular team retreats. We also have a co-working space in London for collaboration and socialising.

We are looking for a knowledgeable Web3 Content Writer to join our marketing team! As a Web3 Content Writer, you will be instrumental in producing high-quality content that educates, informs, and engages our audience.

To help you best prepare, we’ve outlined the interview process for this role, we aim to have this process completed within 3 weeks:

• 30 minute google meet with our People and Talent Coordinator
• 45 minutes technical interview with our VP of Marketing
• 30 minutes google meet with our Content Director
• 30 minutes google meet with our PR & Communications Lead

Requirements

What we’re looking for:

• Proven experience as a content writer, preferably in the crypto/web3, blockchain, or technology industries.
• In-depth understanding of blockchain technology, decentralised finance (DeFi), non-fungible tokens (NFTs), and the web3 ecosystem.
• Excellent writing, editing, and proofreading skills with a strong command of English grammar and style.
• Ability to simplify complex technical concepts into clear and engaging content for a non-technical audience.
• Familiarity with content management systems (CMS), SEO tools, and analytics platforms.
• Strong research and analytical skills with a keen eye for detail.
• Ability to work independently and manage multiple projects simultaneously.
• Passion for the crypto/web3 space and a desire to educate and inform audiences.
• The Crypto/Web3 Content Writer plays a crucial role in creating compelling and informative content that educates audiences, builds brand awareness, and drives engagement within the crypto/web3 ecosystem

What you’ll be doing:

• Create high-quality, engaging, and informative content (articles, blog posts, whitepapers, social media posts, etc.) related to the company's crypto/web3 products, services, and the broader industry.
• Support marketing on short-form content writing like copywriting for advertising purposes.
• Conduct in-depth research on emerging trends, technologies, and developments in the crypto/web3 space to produce accurate and insightful content.
• Collaborate with the marketing team to develop content strategies and campaigns that align with the company's goals and target audience.
• Optimise content for search engines (SEO) and ensure adherence to brand guidelines and tone of voice.
• Stay up-to-date with the latest best practices in content creation, storytelling, and audience engagement.
• Proofread and edit content for accuracy, clarity, and consistency before publication.
• Analyse content performance metrics and provide data-driven insights for continuous improvement.