The Nudge

The Nudge is here to address how individuals can better engage with their free time. The inspiration behind The Nudge stems from a simple philosophy: people deserve to live their best lives, and that often involves getting away from passive entertainment. Nowadays, it’s shockingly easy to become idle, thanks to streaming platforms and social media. However, The Nudge is dedicated to encouraging users to take action by providing tailored activity recommendations through text messages. These nudges not only suggest things to do, but they also foster a sense of community as users receive insights and recommendations from locals who know the best spots in town.

With an impressive user base of over 1 million, The Nudge has successfully infiltrated the lives of 30% of Gen Z and Millennials. Our mission is simple – to remind people that life is too short to waste on the couch. We provide short-form videos showcasing fun things to do in users' cities, encouraging them to explore and enjoy real-life experiences. Whether it’s finding a local concert, trying out a new restaurant, or embarking on a spontaneous adventure, The Nudge has become the go-to guide for residents looking to enhance their social lives and relish their free time more fully.