Director, Product Management

The Role:

We are hiring a Director of Product to lead strategy and execution for next-generation products in the programmatic space, spanning both buy-side and sell-side innovation.

This is a foundational leadership role responsible for incubating high-impact products at the intersection of audience data, contextual signals, identity, and measurement. You will guide cross-functional teams to discover, validate, build, and launch differentiated solutions for advertisers, DSPs, SSPs, and publishers.

What You’ll Do:

Product Strategy & Innovation

• Define the multi-year product strategy for Nielsen’s new offerings in the programmatic ad ecosystem.

• Identify whitespace and monetization opportunities across audience targeting, contextual activation, optimization, and clean room-based measurement.

• Partner with Gracenote, Nielsen ONE, and Media Cloud teams to productize unique data assets.

Customer Discovery & Market Fit

• Lead structured customer discovery with agency, brand, and platform partners.

• Validate product-market fit with alpha/beta programs and signal-based experimentation.

• Represent the voice of the market in prioritization and roadmap decisions.

Execution Leadership

• Build and lead a team of product managers focused on rapid incubation, validation, and scaling.

• Collaborate with engineering, data science, UX, commercial, and external partners to deliver exceptional products.

• Set clear OKRs and drive outcome-based execution from MVP to scaled deployment.

Go-to-Market & Partner Strategy

• Partner with GTM, partnerships, and commercial teams to design pricing, packaging, and positioning strategies.

• Engage with strategic partners (e.g., DSPs, SSPs, clean room platforms, ID providers) to expand reach and adoption.

Who You Are:

• 8+ years in product management, with at least 3+ years leading teams.

• Deep understanding of programmatic advertising, including DSPs, SSPs, audience targeting, performance optimization, and privacy-safe activation.

• Track record of launching 0-to-1 products and scaling innovation.

• Strong analytical and technical fluency — comfortable working with APIs, data graphs, and measurement frameworks.

• Skilled at stakeholder management and cross-functional influence in matrixed organizations.

• Strategic thinker with bias for action, experimentation, and customer empathy.

Preferred Experience:

• Experience in data/identity platforms, DMP/CDPs, or clean rooms.

• Familiarity with advertising standards (e.g., IAB OpenRTB, UID2, FLoC/Sandbox).

• Background in AI/ML-powered products or audience intelligence.

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.