The Marketing Practice

The Marketing Practice, often referred to as TMP, embarked on its journey in 2002 from the humble beginnings of founder Clive McNamara's front room in Ardington, Oxfordshire, England. McNamara, a former marketing director at a large IT software company, identified a gap in the market: the absence of a single agency offering a truly integrated B2B marketing solution. This realization was the spark that ignited The Marketing Practice. Early clients for the fledgling agency included prominent names like Fujitsu and eGain, setting the stage for future growth and a focus on technology and professional services companies. The agency's core philosophy centered on driving commercial results from marketing, a principle that would continue to guide its expansion and success.

Over the years, The Marketing Practice has evolved into a global B2B marketing powerhouse. In 2008, the company relocated to its current premises in The Old Estate Yard, East Hendred. A significant phase of international expansion began in 2016 with the establishment of its first non-UK office in Munich, Germany, quickly followed by a North American office in Seattle, Washington, later that same year. This global footprint has since extended to include offices in London, Singapore, and Australia, solidifying its position as a worldwide leader in B2B marketing. The agency's growth has been further accelerated through strategic acquisitions, including Kingpin Communications, Omobono, 90octane, and Campaign Stars, each adding specialized expertise in areas like media, data, digital experiences, and account-based marketing (ABM). Today, The Marketing Practice boasts a team of over 500 B2B specialists globally, fusing data, technology, and creativity to help marketing leaders demonstrate their impact on business growth. The company continues to serve major enterprise technology clients, emphasizing brand activation, ABM, demand generation, and channel marketing.