Tharp Ventures

Tharp Ventures began with a distinct vision: to be more than just another service provider for direct-to-consumer brands. Founded in 2021 by Robbie Tharp, the company emerged as a specialized 'marketing operating partner' dedicated to category-defining wellness and lifestyle companies. Rather than operating as a traditional agency that simply executes tasks, Tharp Ventures positions itself as an internal growth arm for its clients, embedding deeply into their operations to drive sustainable, long-term success.

The company's philosophy is built on balancing two critical elements: the art of brand storytelling and the science of performance marketing. By integrating paid media, creative strategy, email marketing, and conversion rate optimization under one cohesive system, they help founders scale with clarity and precision. Today, Tharp Ventures serves a curated portfolio of purpose-driven brands, such as Ra Optics and Ways2Well, leveraging a fully remote team of strategists and creatives who are passionate about making a tangible impact on people's lives through the products they help grow.