Brand Marketing Manager - USA (East Coast)

About Teton

Teton is building the foundational data layer for the point of care — using real-time, multimodal AI to generate a digital twin of the patient and care environment. Our proprietary computer-vision system enables staff to automate documentation, proactively manage resident acuity, and streamline workflows across entire facilities. Our platform delivers unprecedented access to real-time data insights, empowering healthcare providers with actionable intelligence to enhance decision-making and elevate care delivery.

Key Responsibilities

• Lead the development and execution of Teton’s brand strategy, positioning, and voice, ensuring alignment with company mission, values, and growth goals.

• Craft and run creative brand campaigns that elevate awareness and engagement across priority audiences — from healthcare operators, residents, and broader industry stakeholders.

• Own and steward Teton’s brand identity, maintaining visual and verbal consistency across all touchpoints — including website, campaigns, events, sales collateral, and internal communications.

• Drive content strategy and production across formats (e.g., blog posts, case studies, videos, thought leadership), in partnership with design, product marketing, and external creators.

• Build and manage a social media presence that reflects our brand values, supports community engagement, and amplifies key content and initiatives.

• Develop, track, and report on brand performance metrics (e.g., brand awareness, sentiment, engagement, and affinity), providing insights and actionable recommendations for ongoing improvement.

• Establish and maintain brand guidelines and centralized brand assets, ensuring internal alignment and ease of use across teams.

• Collaborate cross-functionally with product, sales, performance and product marketing, and leadership to ensure brand execution supports broader commercial goals and go-to-market priorities.

• Support external-facing initiatives, including media partnerships, PR, and thought leadership efforts to strengthen brand visibility and industry credibility.

What We’re Looking For

• 4+ years of brand marketing experience, ideally in a high-growth B2B environment or within the healthcare/tech sector.

• Strong storytelling and creative instincts, with the ability to translate technical products into compelling, human narratives that resonate across personas.

• Proven track record leading end-to-end brand campaigns, from concept and execution through to measurement and iteration.

• Excellent written and visual communication skills, with fluency in developing content across channels and audiences.

• Proficiency with brand and content creation tools, such as Adobe Creative Suite, Canva, and CMS platforms; working knowledge of SEO and content distribution best practices.

• Analytical and insights-driven mindset, with experience tracking brand metrics (e.g., awareness, sentiment, engagement) and using them to inform strategy.

• Strong project management skills, capable of juggling multiple initiatives while maintaining high quality and attention to detail.

• Collaborative, low-ego team player who thrives in an interdisciplinary environment and enjoys partnering with product, design, and GTM teams.

• Resourceful, adaptable, and self-motivated, with a bias for action and the ability to operate effectively in a fast-moving, ambiguous startup setting.

• Bonus: Experience with brand sentiment analysis, PR/media relations, or B2B content tailored to different stages of the buyer journey.

Applicants must be authorized to work in the United States.

What We Offer

• Competitive Salary and participation in our warrant program (stock options).

• Work with state-of-the-art technology in a pioneering field.

• A vibrant, learning-focused work environment.

• A role where you can make a significant impact on healthcare delivery.

What It’s Like Working at Teton

We’re a growing team of extremely hard-working and talented people. The learning curves are steep, and expanding your skill set is not just encouraged — it’s expected. It’s a hands-on environment where you’ll be challenged, supported, and constantly learning. We’re looking for people who believe in our long-term mission and value ownership and entrepreneurship over a typical 9–5 job. If you’re looking for a ride — not just a role — come join us.