Terrific

Terrific is a white-label social commerce platform that enables e-commerce stores to host live shopping events and embed shoppable videos directly on their websites. Founded in 2021 by Israel Grintz, the company emerged from a recognition that brands were investing heavily in social platforms, creators, and video content, but much of that engagement was happening outside the environments brands actually own. Terrific solves this by giving brands the infrastructure to create interactive shopping experiences on their own domains, combining live video, AI agents, creators, and content into a seamless commerce experience.

The platform supports real-time streaming across multiple social channels simultaneously, interactive features like live chat, polls, and Q&A sessions, and shoppable video capabilities that allow customers to add products to their cart directly from video content. Terrific serves a diverse range of clients including global brands like Sears, LG, Reebok, Claro, and Bloomberg, as well as sports teams, beauty brands, fashion retailers, and media publishers. The company maintains a presence in Latin America, Europe, and Israel, with customers streaming across these regions. Terrific emphasizes that customer data should belong to the brands who earn it, not third-party platforms, positioning itself as infrastructure that helps brands own their customer relationships and first-party data.