Senior Product Manager - User Activation & Growth

Our story: Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence. The opportunity: As a Senior Product Manager for User Activation & Growth at Taxfix, you will redefine how we grow, using AI-augmented experimentation, Behavioral Science, and data-driven decision-making to attract new users and convert them into loyal tax filers.

Requirements

• 5+ years of product management experience in consumer-facing digital products
• Proven track record of driving product-led growth for a high-scale consumer product with measurable growth impact, working with cross-functional teams
• Applied knowledge of Behavioral Science including nudging, choice architecture, and cognitive bias reduction - to influence user behavior and improve activation
• Strong qualitative research skills, including user interviewing and user flow analysis, combined with a data-driven, analytical mindset and deep user empathy to identify high-impact opportunities and drive KPI impact
• Hands-on experience leveraging AI to develop hypotheses, run experiments, create prototypes, and pre-validate solution options
• Experience with high-tempo experimentation and funnel optimization to improve existing and launch new growth loops
• Structured approach to planning and prioritization, with the ability to develop rigorous impact assessments and deliver reliably
• Demonstrated ability to collaborate efficiently with designers, engineers, marketers, and company leaders, creating alignment and driving decisions with an inclusive communication style and the ability to develop well-structured, data-informed narratives
• High ownership mindset you drive problems to resolution without waiting to be directed
• Full professional proficiency in English

Benefits

• Holistic well-being with free mental health coaching sessions and yoga
• A monthly allowance to spend on an extensive range of services that you can use and roll over as flexibly as you like
• Employee stock options for all employees—because everyone deserves to benefit from the success they help to create
• 30 annual vacation days and flexible working hours
• Work from abroad for up to six weeks every year
• Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions
• Have a four-legged friend in your life? We’re happy to have dogs join us in the office
• Plenty of opportunities to socialise as a team