MicroStrategy

What began in 1989 as a visionary data mining company founded by Michael J. Saylor and Sanju Bansal has evolved into a unique dual-engine enterprise. Originally known as MicroStrategy, the company spent decades establishing itself as a global leader in business intelligence and analytics software. From its early days securing a $10 million contract with McDonald's to pioneering relational online analytical processing (ROLAP), the firm has consistently pushed the boundaries of how organizations leverage data to make informed decisions.

In a bold pivot that captured global attention, the company adopted Bitcoin as its primary treasury reserve asset in 2020, fundamentally transforming its corporate identity. This strategic move was followed by a comprehensive rebrand to 'Strategy' in 2025, symbolizing its commitment to two transformative technologies: Artificial Intelligence and Digital Capital. Today, Strategy operates at the intersection of these fields, offering its flagship 'Strategy One' AI-powered analytics platform while maintaining its status as the world's first and largest Bitcoin treasury company. The company continues to empower enterprises with 'Intelligence Everywhere' while advocating for the role of Bitcoin in the global financial system.