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At Stio, our core is a culture deeply rooted in the mountain life of Jackson Hole, Wyoming. Our mission is to inspire balanced, conscious living in connection with nature. This isn't just a tagline; it's a reflection of our everyday immersion in the outdoors – the days spent on local rivers, trails, and Teton summits. This environment fuels our creativity and our commitment to producing beautiful, functional products infused with mountain soul. We believe that the outside is the best side, essential for mind, body, and soul, and it's our responsibility to help enable access for all people, regardless of race, gender, beliefs, background, or ability. Inclusivity is a value we strive for within Stio and in our broader communities.

Our values guide everything we do. We see ourselves as caretakers of the resources that provide the mountain life we cherish. This translates into tangible actions, such as using Bluesign® approved textiles wherever possible, auditing our supply chains for best practices, and operating our workplaces responsibly. We are committed to doing the right thing, which includes advocating for conservation and sustainability both locally and nationally. Innovation is another cornerstone of our identity. We're not content with doing things the way they've always been done in the outdoor industry. This progressive mindset is evident in our direct-to-consumer business model and our distinct, modern take on classic fashion. While we appreciate timeless styles, we're dedicated to bringing fresh perspectives and new designs each season. Balance is key to the Stio ethos – we believe in the empowerment and freedom of choice that allows for both work and play, every day. It's about living a fulfilling, experiential life, and we design our apparel to support every moment of it, from epic alpine pursuits to the quieter, everyday moments of mountain living.