E-Commerce Acquisition Specialist (India)

E-Commerce Acquisition Specialist (India)

Experience-3-4 years
Location-Remote
Development Center- Ahmedabad, Gujarat, India.
Headquarters- Dallas

About the Role:

We are hiring an E-Commerce Acquisition Specialist to manage SEO, SEM, paid social, and affiliate marketing for a portfolio of U.S.-based e-commerce clients. This is a hands-on execution and optimization role within a global agency environment.

The ideal candidate has strong expertise in SEO and paid search, with working knowledge of paid social and affiliate programs. You should be comfortable analyzing data, managing multiple accounts, and presenting performance insights clearly.

We offer opportunities for U.S. market exposure, professional certifications, and rapid skill growth across multiple digital channels.

What You Will Do

Client Strategy & Management

• Own acquisition performance for assigned e-commerce clients (primarily U.S. brands).
  
• Join client calls, present results, and provide recommendations.
  
• Convert client goals into clear channel strategies, budgets, and test plans.
  

SEO (Primary Skillset)

• Conduct keyword research, technical audits, and competitive analysis using SEMRush (preferred), Ahrefs, or similar tools.
  
• Optimize site structure, metadata, internal linking, and on-page content.
  
• Build content briefs and collaborate with writers on SEO-led content.
  

SEM / Paid Search (Primary Skillset)

• Manage Google Ads and Microsoft Ads campaigns end-to-end.
  
• Optimize campaigns for ROAS, CPA, and conversion goals.
  
• Run A/B tests, refine audiences, and create structured test plans.
  

Paid Social Advertising (Secondary Skillset)

• Support paid social campaigns across Meta, TikTok, Pinterest, LinkedIn.
  
• Manage audience segmentation, creative briefs, and campaign optimizations.
  

Affiliate Marketing (Secondary Skillset)

• Manage affiliate networks (Impact, ShareASale, Rakuten, Awin).
  
• Recruit partners, monitor performance, and manage offers.
  

Analytics & Reporting

• Build dashboards in GA4, Looker Studio, and platform tools.
  
• Own UTM strategy, tag validation, and conversion tracking QA.
  
• Produce clear weekly and monthly performance reports.

Required Skills & Experience (Must-Have)

1. 3–5 years of digital marketing experience within an agency or fast-paced e-commerce role.
   
2. Strong, hands-on experience with:
   
   • SEO (technical + on-page)
     
   • SEM / Google Ads
     
   • Keyword research & competitive analysis (SEMRush preferred)
     
   • GA4 and Looker Studio
     
   • E-commerce KPI understanding (ROAS, CPA, AOV, Conversion Rate)
     
3. Strong analytical skills and comfort with multi-account management.
   
4. Excellent spoken and written English; ability to present to U.S. clients.
   
5. Ability to work partial U.S. time-zone overlap (evening IST hours).

Nice to Have (We Will Pay for Certification or Training)

These skills are valuable but not required at hiring. We offer training/certification support.

Paid Social Advertising

• Meta Ads Manager
  
• TikTok Ads, Pinterest Ads
  

Affiliate Marketing

• Impact, ShareASale, Rakuten, or Awin experience
  
• Affiliate recruiting and placement negotiation
  

E-Commerce Tooling

• Shopify, BigCommerce, and WooCommerce experience
  
• Landing page tools (Replo, Shogun, Unbounce)
  

Technical Skills

• Tag Manager setup
  
• HTML/CSS basics
  
• Feed management or catalog optimization
  

U.S. Retail Knowledge

• Seasonality (BFCM, Labor Day, Memorial Day)
  
• Category norms and compliance
  

We provide access and reimbursement for certifications (Google, Meta, SEMRush, Shopify, Impact).

What Success Looks Like

• Strong performance improvements across client campaigns.
  
• Clear, consistent communication and reliable execution.
  
• Thoughtful optimization and structured A/B testing.
  
• High client satisfaction and retention.
  
• Ability to work independently and manage multiple accounts efficiently

What We Offer

• MacBooks for all team members
• Exposure to advanced acquisition strategies across multiple industries.
• Work with fast-growing U.S. e-commerce brands
• Sponsored certifications and paid learning programs.
• Flexible working hours supporting work-life balance
  
• Opportunity to work on exciting, AI-driven projects
  
• Supportive and collaborative team culture
• Option for remote working, with office visits as required
  
• Travel & accommodation reimbursements for required office visits