Smiler

Smiler is a pioneering technology company that has established the world's first on-the-spot photography marketplace. Headquartered in Amsterdam but operating as a fully remote entity, the company connects a global network of photographers with consumers at iconic tourist hotspots, leisure locations, and events. Smiler's core mission is to ensure that valuable memories are captured in high quality, making professional photography accessible and affordable for everyone, everywhere. The platform serves as a comprehensive ecosystem for photographers, providing them with the tools to manage their business, attract clients, and streamline the delivery of their work. By concentrating demand in high-traffic areas, Smiler offers photographers a predictable and high-volume way to monetize their skills, transforming the gig economy for the creative industry. The company has forged significant partnerships with venues and event organizers across Europe, including major names like Manchester City Football Club and the Montparnasse Tower in Paris.

Founded in 2021 by a team of seasoned entrepreneurs including Kasper Middelkoop, Martine Rooth, and Rob Hulleman, Smiler has experienced rapid growth and is positioned as one of the most ambitious scale-ups in its sector. The company's innovative approach has been likened to how Uber revolutionized the taxi industry, aiming to bring a similar level of disruption to the world of photography. Smiler's platform is not just a marketplace but a complete business management solution for photographers, known as the Smiler Photographer Suite. This suite includes tools for creating portfolios, managing bookings, and secure payment processing. For consumers, Smiler offers the ability to book spontaneous, high-quality photoshoots at over 150 locations worldwide, from the Eiffel Tower in Paris to the Sydney Opera House. The company's commitment to a 'work from anywhere' culture has attracted a diverse team of passionate individuals from over 15 nationalities, all dedicated to capturing moments that matter.