Director, Brand and Content

Who We Are

Simpplr is the leading AI-powered employee experience platform. Organizations use our forward-looking, adaptable products to deliver personalized experiences that inspire and engage their employees. Wherever people work, Simpplr enables them to flourish.

Trusted by more than 700+ leading brands, including Penske, Snowflake, Moderna, Eurostar, and AAA, our customers are achieving measurable improvements in employee engagement, productivity, and accelerated business performance.

Simpplr is headquartered in Silicon Valley, CA with offices in the UK, Canada, and India, and is backed by Sapphire Ventures, Norwest Venture Partners, Salesforce Ventures, and Tola Capital. Learn more at simpplr.com.

The Opportunity

The role will have a high impact on the journey forward for Simpplr, an AI-powered integrated employee experience platform ranked as a top leader both by Gartner and Forrester. The role will drive the establishment of brand, thought leadership, and research insights as critical differentiators and strengthen Simpplr's leadership in the market.

Your Job Responsibilities

What you will be doing:

• Own, shepherd, and develop our brand, with the goal of building a brand that the market associates as the leading brand in the category.
• Working with your team, you will develop brand elements, guidelines, and assets and ensure that key marketing, sales, and corporate materials and experiences are on-brand.
• You will lead creative, content, brand storytelling, social, PR, website, on-brand presence at events and webinars, etc., and also work closely with internal and corporate communications.
• You will work with your teams on the content calendar and deliver high-quality, on-brand content that helps the business achieve its revenue and category leadership goals. Content types include eBooks, white papers, blog articles, infographics, podcasts, contributed media write-ups, etc.
• You will be driving how we project our thought leadership and subject matter expertise, especially in AI and employee experience.
• Research insights are a key part of our brand, and we are known for publishing influential annual reports. You will be driving the maximum impact of such research for brand awareness and amplification.
• You will also be responsible for controllable on-brand presence and messaging on the major social media platforms, relevant 3rd-party websites, and review sites such as G2, TrustRadius, Capterra, and Gartner Peer Insights.
• On the PR front, you will aim for earned stories and placements not just in industry publications but also in top-tier business media such as Forbes, Forbes, WSJ, Business Insider, Inc., FastCompany, etc. You will also work on securing relevant speaking opportunities.
• You and your team will closely collaborate with product marketing, growth, research insights, and customer advocacy teams in marketing, as well as cross-functionally with GTM, corporate communications, and other functions at Simpplr.

Your Skillset

What makes you a great fit for the team:

• You align with Simpplr's Mission: "To enable a positive work environment by helping organizations be open and caring" and believe it's critical for organizations to have strategies that help connect, align, and engage employees.
• Warm, empathetic leader: We're looking for a leader who prioritizes nurturing creative talent, providing a lot of active feedback, acknowledging work, and helping people grow in their craft and careers.
• You operate with a sense of ownership and urgency, and you have high standards for your and your team's work products and impact.
• You are exceptionally strong in communication skills, both written and verbal, you are well organized, and you have an eye for designs and details.
• Proven track record of driving awareness: You can point to past leadership experience where you owned market share metrics and successfully grew the audience for a technology product.
• You can quantitatively prove success: You're an expert in measuring the impact of awareness campaigns and able to demonstrate business results. You can clearly articulate what is and is not important and defend your results.
• 7+ years' experience in B2B SaaS. At least some of it is in products/platforms positioned for enterprise buyers and buying teams.
• BA/BS required

See what our employees say about working at Simpplr:Glassdoor Reviews

Simpplr’s Hub-Hybrid-Remote Model:

At Simpplr we believe that when work is good, life is better and that belief guides all we do. Including how we approach our flexible work model. Simpplr operates with a Hub-Hybrid-Remote model. This model is role-based with exceptions and provides employees with the flexibility that many have told us they want.

• Hub - 100% work from Simpplr office. Role requires Simpplifier to be in the office full-time.
• Hybrid -Hybrid work from home and office. Role dictates the ability to work from home, plus benefit from in-person collaboration on a regular basis.
• Remote - 100% remote. Role can be done anywhere within your country of hire, as long as the requirements of the role are met.