Middle/Senior Business Analyst (AdTech)

• Gather, analyze, and document business requirements for new features and complex third-party integrations
• Create detailed user stories, workflows, and acceptance criteria to ensure clarity for development and QA teams
• Collaborate closely with engineers, QA specialists, product managers, and client stakeholders to align on priorities and deliverables
• Support planning, estimation, and release management processes within a multinational, distributed team
• Analyze advertising workflows and AdTech integrations to optimize campaign management and platform efficiency
• Take ownership of backlog and requirements management for new feature development
• Work with the AdTech stack, including integrations with ad servers, CRMs, and payment providers, ensuring smooth, end-to-end workflows
• Define processes for complex ad operations and campaign management scenarios
• Contribute to the evolution of a high-load, industry-leading advertising platform used globally
• Act as a lead analyst, driving backlog management, requirements prioritization, and cross-team communication

• At least 4 years of experience as a Business Analyst or Product Owner
• Solid background in AdTech, MarTech, or Digital Advertising domains
• Proven hands-on experience in requirements gathering, user story creation, and defining acceptance criteria
• Experience with API integrations, payment systems, CRMs, and ad servers
• Excellent communication skills for collaborating with enterprise clients and distributed teams
• At least an Upper-Intermediate level of English

Would be a plus:

• Knowledge of DSPs, SSPs, ad servers, and programmatic advertising flows
• Experience working with high-load platforms and real-time integrations
• Familiarity with Agile/Scrum methodologies

We are looking for a Middle/Senior Business Analyst with experience in AdTech or related digital domains to shape the future of a global self-serve advertising platform. In this role, you will work closely with international publishers, advertisers, and cross-functional product teams to define requirements, map complex integrations, and ensure seamless campaign management experiences.

You will dive deep into a high-load AdTech environment, collaborating on real-time integrations with ad servers, CRMs, and payment providers. From ad forecasting to advanced targeting, you’ll translate business needs into clear specifications that empower engineering teams to deliver scalable solutions used by thousands of advertisers worldwide.

This is a unique opportunity to contribute to the evolution of a white-label platform that transforms how media companies and SMBs run advertising campaigns. You will play a key role in solving industry challenges by helping publishers maximize inventory value while giving advertisers transparent, self-serve access to digital campaigns.

CUSTOMER

Our Customer is a Swedish AdTech company that transforms the way publishers and advertisers interact. They provide state-of-the-art self-serve advertising platforms that enable seamless, direct transactions between advertisers and some of the world’s largest publishers. Their mission is to make advertising more accessible, automated, and efficient through innovative technology. Together we serve globally recognized clients such as TripAdvisor, Bloomberg, The Washington Post, Opera, Dow Jones, etc. 

PROJECT

The project is a scalable white-label ad platform used by major global publishers.