Senior Manager, Influencer Marketing

Senior Manager, Influencer Marketing

We are undergoing exciting and fast growth at Wizards and are looking for a driven Influencer Marketing Manager to come join our influencer team for Magic: The Gathering! The ideal candidate is a self-starter with proven experience in paid and organic influencer strategy and execution, collaborating with our business partners to build effective and scalable influencer campaigns to support our year-round marketing efforts.

What You’ll Be Responsible For:

• Develop, implement, and grow influencer and creator programs across our diverse portfolio of products.
• Apply a meticulous and data-driven process in how we source, vet, negotiate and contract influencer content, while partnering with cross-functional teams including brand, community management, global digital and social media, legal, and creative services.
• Track effectiveness of influencer campaigns and proactively share data-backed insights to inform future executions.
• Hands-on management of influencer and agency relationships to scale our activations long-term.
• Support multiple campaigns, products, and brand initiatives simultaneously.
• Follow industry trends in an evolving influencer landscape, bringing innovation and solutions into your day-to-day contributions.

What You’ll Need to Have:

• 5+ years of hands-on influencer marketing and execution experience across all major social platforms including but not limited to YouTube, Twitch, Instagram, Twitter, and TikTok.
• Experience in corporate or agency consumer marketing organizations.
• Proven track-record of positive collaboration with other business partners in a growing and evolving org.
• Experience using influencer analytics platforms and extrapolating key and meaningful business highlights.
• Comprehensive understanding of influencer marketing standards and rules of engagement.
• Attention to detail and experience with keeping multiple moving pieces of a project on schedule.
• Passion for video games and empathy with influencers, creators, players, and the global gaming community.
• A basic understanding of and experience with Magic’s products and communities is a plus!

What You’ll Love About Us:

• Competitive base compensation
• Bonus program
• Remote first
• Paid Time Off
• A fun, creative and energetic work environment

About Scentbird

Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.

About the Brands:

• Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment
• Deck of Scarlet: Deck of Scarlet is on a mission to break the clean category, redefining what clean fragrances should smell like. Composed entirely of vegan, cruelty-free ingredients, our fragrances bridge the gap between the clean and luxury categories, using the highest eau de parfum concentrations housed in sculptural, eye-catching bottles. You shouldn’t have to choose between being luxe and refined, or clean and vegan—now, you don’t have to.
• Confessions Of A Rebel: We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with unrelatable images of luxury that we had no say in. In truth, we are complex in ways that cannot be contained in the traditional heteronormative stereotypes, existing beyond the binary with raw, unfiltered voices that deserve to be heard.
• Goodhabit: Enriched with a blend of essential oils, Goodhabit’s clean, vegan, cruelty-free fragrances act as bottled intentions you set free with each mist. Our scents are designed to help you align with the good habits you’re building, while working to enhance and boost your mood. Inhale, exhale, and let the good energy flow through you.
• Sanctuary: Created for those who care about the fate of our planets, Sanctuary offers fragrance for a better future. Our clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake.
• Drift: Drift began as an alternative to all of the tacky air care products on the market. Our products are designed to blend in, with amazing scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. We never skimp on quality of our scents or the products that deliver them. Our design ethos is simple but effective. We love our community, those who won’t settle for ordinary, and we want to deliver a best in class experience.

Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.