Director, Marketing & Partnerships (B2B)

Who We Are

RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

Connecting people to local businesses that improve the quality of their lives.

Our Values

• We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
• We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
• We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
• We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
• OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise win every time.

Summary of Position

RYNO is seeking a Director of Marketing & Partnerships to continue scaling the engine that has established RYNO as the undisputed authority in the Home Services ecosystem. This is a high-leverage leadership position; you will own the brand strategy, our high-impact content engine, and the architecture of our partner ecosystem.

The role encompasses three key pillars:

1. Embody the Brand: Serve as the "Face of the Brand," personifying RYNO’s authority across all social channels and national stages.
2. Strategic Distribution: Evolve our partnership roadmap into a high-leverage network of strategic alliances with industry leaders and manufacturers.
3. Commandeer Content: Scale our content engine that translates technical expertise into market dominance.

We are looking for a marketing athlete who bridges the gap between high-level brand strategy and day-to-day execution. You have a proven track record of marketing professional service providers at scale, but you aren’t a manager of managers who hides behind decks. You are a high-visibility storyteller who can direct a world-class production on Monday and lead a keynote on Thursday.

You will fully own the Pitch to Podium lifecycle, owning the end-to-end strategic process: from identifying high-impact industry events and pitching yourself and our leadership to secure coveted main-stage slots, to delivering keynotes, moderating panels, and hosting industry-facing video events. You will shape how the market understands RYNO’s value and build narratives that ensure every industry interaction is leveraged into a direct business opportunity.

If you want to lead marketing for the defining agency in the Home Services space, mobilizing expertise to command market attention and continue RYNO's reputation as the gold standard, this is it.

Position Responsibilities

• The Face of the RYNO Brand: Act as the primary on-camera and on-stage personality for the organization. You will personify RYNO’s mission across all video, social, and live platforms, ensuring a polished, credible, and authoritative presence that commands industry attention.
• B2B Strategy & Brand Positioning: Own and evolve the overarching marketing architecture for our Home Services vertical, defining a brand voice that establishes RYNO as the premier partner for professional service providers at scale.
• Strategic Alliance & Narrative Architecture: Act as the primary architect of RYNO’s industry narrative, designing a partnership roadmap that aligns high-level industry influencers and vendors with our long-term growth objectives to ensure every interaction reinforces our authoritative market position.
• Strategic Content & PR Management: Scale a robust production house (video, social, thought leadership) and manage a high-performing network of creative talent and vendors to build world-class content capabilities from the ground up.
• Pitch to Podium Lifecycle: Fully own the end-to-end strategic process required to secure coveted main-stage slots. This includes identifying high-impact events and pitching yourself and our leadership for industry events, including keynotes, and panels.
• Cross-Functional Alignment: Partner with sales and product teams to ensure marketing initiatives directly support revenue objectives and turn brand authority into scalable lead generation.
• Performance Driven Planning: Translate overarching brand narratives into measurable strategic plans, using market sentiment and lead-gen data to pivot messaging and maintain a competitive edge.

Requirements

• Industry Experience: 5+ years of marketing professional service providers at scale, with a deep background in high-growth agency or vendor-side business models. Home Services experience is a significant advantage.
• Public Brand Representation: 2+ years representing a brand, with a proven track record of public speaking, including delivering keynotes and moderating large panels. You must possess a high level of comfort and credibility when engaging with partners, C-suite executives, and industry stakeholders in both live and digital environments.
• Strategic PR & Event Hunting Mastery: 3–5 years of experience in end-to-end trade show management, with a specific focus on securing high-visibility speaking slots through strategic pitching and abstract development.
• B2B Narrative Crafting: A demonstrated ability to translate complex B2B strategies into compelling, high-impact stories that drive market sentiment and lead generation.
• Platform Content Strategy: Deep, hands-on experience managing and scaling content distribution across LinkedIn, Facebook, Instagram, TikTok, YouTube, and X.
• Full-Spectrum Operational Architect: A high-output player-coach with the resilience to build creative teams and production systems from the ground up. You possess the strategic depth to architect high-level narrative arcs and the tactical grit to personally execute the copywriting, storytelling, and vendor management required to move executive audiences. Whether negotiating a six-figure partnership contract or directing a freelance editor, you thrive in ambiguity and build structure where none exists.
• Systems & Workflow Mastery: High-level proficiency in managing the modern B2B growth stack and productivity tools, such as HubSpot, Google Analytics, and SEO/Paid Media tools, coupled with the ability to leverage AI (ChatGPT, Claude) as a core multiplier in your workflow to accelerate production and insights.

Benefits

We’ve got you covered!

RYNO is proud to offer a variety of benefits to support employees and their families, including:

• Remote-first culture with flexible work options
• Performance-based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid days for a Cause to give back to your community
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities
• Anniversary rewards to celebrate milestones
• Inclusion, Diversity, Equity & Access (IDEA) Committee
• Awesome team merch!

About RYNO Strategic Solutions

RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.