United States onlyThe Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in our program, we provide coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners. Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program.
JOB DESCRIPTION:
The Director of Marketing is a senior leadership role responsible for developing and executing ATI's full marketing strategy — from brand and demand generation to member communications and digital experience. Reporting directly to the President, this person will be both a strategic thinker and a hands-on operator who can build and lead a high-performing marketing function.
This is a high-visibility, high-impact role for a marketer who thrives in a data-driven environment, is energized by the automotive aftermarket, and wants to own outcomes — not just activities.
Key Responsibilities
Brand & Positioning
Own ATI's brand strategy, messaging architecture, and market positioning across all channels
Ensure brand consistency across digital, print, events, and member-facing communications
Develop thought leadership content and campaign strategies that reinforce ATI's authority in the automotive coaching space
Demand Generation & Acquisition
Design and execute campaigns to drive new member acquisition across paid search, SEO, social, email, and outbound channels
Partner with the sales team to develop lead generation programs, nurture sequences, and conversion strategies
Oversee ATI's paid media strategy, including vendor relationships and performance accountability
Member Marketing & Retention
Build lifecycle marketing programs that drive member engagement, event attendance, and retention
Develop personalized communication strategies across email, SMS, and digital touchpoints
Collaborate with coaching and operations teams to support member success milestones and upsell opportunities
Digital & Analytics
Own ATI's digital presence including website, SEO strategy, and marketing automation platform
Establish marketing KPIs and reporting cadences; present performance and insights to senior leadership
Use data to inform decisions, optimize campaigns, and identify growth opportunities
Team & Cross-Functional Leadership
Lead, develop, and grow a marketing team including internal staff and agency/vendor partners
Partner closely with Sales, Operations, Finance, and Product to align marketing with business priorities
Manage the marketing budget with a clear ROI mindset
Qualifications
Required
8+ years of progressive marketing experience, with at least 3 years in a senior or director-level role
Demonstrated success building and executing multi-channel B2B or B2C marketing strategies
Strong analytical skills with experience using data to drive marketing decisions and demonstrate ROI
Proven ability to lead and develop teams in a fast-paced, growth-oriented environment
Excellent written and verbal communication skills; ability to influence at all levels of the organization
Preferred
Experience in the automotive, franchise, or professional services industry
Background in subscription, membership, or coaching business models
Familiarity with HubSpot, Salesforce, or similar CRM/marketing automation platforms
Experience managing paid search strategy and vendor relationships
#DBCORP
#REMOTE
#ati
Position Location:
MarylandCompensation Range:
$15.00 - $164,500.00Compensation Frequency:
AnnualBase pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com
Get early access to 50% of your earned wages at any time through our myFlexPay program.
