Ruby GmbH

At the heart of Ruby Hotels is the 'Lean Luxury' philosophy. This isn't just a tagline; it's the very essence of how Ruby approaches hospitality. The belief is that luxury shouldn't be about unnecessary frills or exorbitant price tags. Instead, it’s about offering guests what truly matters: a prime city-center location, distinctive design, and top-quality amenities focused on the essentials. Ruby aims to create spaces with character and soul, where guests feel a genuine connection to the city they're visiting. This means stripping away the superfluous – things like oversized lobbies or rarely used room service – and investing in what enhances the guest experience, such as exceptionally comfortable beds, high-quality rainfall showers, and a vibrant bar that’s open around the clock. The design of each Ruby hotel is unique, often drawing inspiration from the local neighborhood and its history, ensuring no two hotels feel the same. This approach allows Ruby to offer a five-star experience at a more accessible price point.

The culture at Ruby is built on authenticity and a passion for creating memorable stays. The team is encouraged to be themselves, fostering a genuine and welcoming atmosphere for guests. Behind the scenes, Ruby leverages smart technology and streamlined processes to ensure efficiency. This includes features like self-check-in and check-out, which not only save guests time but also allow the on-site hosts to focus on providing a warm welcome and local insights. Sustainability is also a key consideration, with a preference for local products and suppliers, and efforts to minimize waste. Since its founding in 2013, Ruby has expanded across Europe, bringing its unique take on luxury to a growing number of cities. The vision extends beyond just hotels, with Ruby Workspaces offering inspiring and flexible co-working environments that embody the same 'Lean Luxury' principles. Ultimately, Ruby strives to be more than just a place to sleep or work; it aims to be a hub of inspiration and connection for modern, style-conscious travelers and professionals.