VP of Finance

Rockstar is recruiting for a dynamic, high-growth consumer business with a multi-location, brick-and-mortar presence. The company is seeking a strategic financial leader to build and scale its finance function, partnering directly with the CEO and Head of Operations to drive business strategy and execution.

The client is seeking a highly analytical, hands-on Head of Finance / VP of Finance to build and lead the finance function in a high-growth, multi-location consumer business. This role blends accounting rigor, operational finance, and strategic leadership.

This individual will own the integrity of the financials, build scalable systems and processes, and act as a key partner within the leadership team in driving company strategy and execution.

Core Responsibilities

1. Financial Integrity & Close (Highest Priority)

• Own the monthly close process to ensure books are accurate, complete, and closed on time
• Manage and optimize the bookkeeping/accounting team (hire, train, restructure as needed)
• Ensure accurate expense categorization and clean general ledger structure
• Maintain accurate multi-location (four-wall) P&Ls
• Oversee proper revenue recognition across services, packages, promotions, and gift cards
• Deliver audit-ready, pristine financials at all times
• Implement strong internal controls, approval workflows, and audit processes

2. Accounting Operations & Process Infrastructure

• Build and scale finance and accounting processes, including:
• Accounts payable systems (e.g., Bill.com or equivalent)
• Vendor management and invoice verification workflows
• Employee expense tracking systems (e.g., Ramp or equivalent)
• Design and implement processes for medical and retail inventory:
• Purchasing controls and invoice validation
• Inventory tracking and usage accounting
• Shrinkage identification and reporting
• Standardize financial processes across all locations
• Evaluate and implement best-in-class finance tech stack (ERP, AP, expense, inventory systems)

3. Cash Flow, Financing & Capital Strategy

• Own cash flow forecasting and liquidity management
• Lead refinancing efforts for existing debt (including SBA loans)
• Evaluate and secure equipment financing options
• Support capital allocation decisions across the business
• Build and manage lender, banking, and financing relationships

4. Strategic Finance, FP&A & Business Modeling

• Own monthly reporting, variance analysis, and performance insights vs. plan
• Identify risks, opportunities, and key performance drivers
• Build and maintain the company’s financial model and forecasts
• Lead annual budgeting and planning process
• Maintain and evolve margin models to guide pricing, promotions, and investment decisions
• Analyze ROI across growth initiatives, new locations, and service lines
• Support prioritization of strategic initiatives
• Partner directly with the CEO and Head of Operations as a core strategic thought partner
• Develop KPI dashboards and reporting frameworks for leadership visibility

5. Field Finance & Performance Management (Location, Team & Financial Management)

• Build financial transparency and accountability at the location level
• Develop and manage dashboards for location managers and providers
• Partner with operators to track and improve revenue, labor, and cost performance
• Help set and track individual and team-level financial goals
• Drive adoption of performance metrics across the organization
• Train non-financial leaders to understand and act on financial data

6. Compensation, Incentives & Equity Programs

• Design and implement scalable, transparent compensation structures
• Tiered incentive plans for providers and managers
• Alignment with company-level financial goals
• Ensure compensation plans are equitable, motivating, and performance-driven
• Support annual goal-setting and performance tracking processes
• Help design and model employee equity or profit participation programs
• Continuously evaluate and refine comp structures based on performance data and retention outcomes

7. Strategic & Operational Leadership

• Act as a leader for complex, cross-functional, and ambiguous projects as they arise (doesn’t have to be within the finance scope)
• Drive high-impact initiatives from concept through execution
• Partner across teams to ensure alignment and delivery
• Bring a highly operational mindset, with the ability to move from analysis to execution quickly
• Serve as a “force multiplier” for the leadership team on priority initiatives

Qualifications

Experience

• 10–15 years of total professional experience in finance, accounting, or related fields
• 2–4+ years in investment banking or highly quantitative consulting required
• 5+ years of operating experience in strategic finance / FP&A roles within a high-growth, consumer business with a multi-location brick and mortar component (ideally pre-Series D or equivalent stage)
• Proven experience working in a scrappy, fast-paced environment with limited layers

Technical & Domain Expertise

• Strong financial modeling and analytical skills
• Deep understanding of accounting, close processes, and financial controls

• Experience with:

• Multi-location (four-wall) business models and unit economics
• Paid marketing finance (CAC, LTV, channel performance, budget setting)
• Inventory-based businesses (purchasing, usage tracking, shrinkage)
• Complex revenue recognition (packages, promotions, gift cards)
• Experience building forecasts across functions, including marketing and operations

Leadership & Execution

• Experience building and managing teams

• Ability to operate both strategically and tactically
• Strong cross-functional collaboration skills
• High ownership mindset with ability to independently drive initiatives

Preferred (Not Required)

• CPA designation

• Experience in medspa

• Experience supporting fundraising, investor reporting, or M&A processes

What Success Looks Like

• Books are consistently closed on time with high accuracy
• Financials are clean, reliable, and audit-ready
• Location-level performance is transparent and actively managed
• Compensation and incentives drive measurable performance improvements
• Cash flow is proactively managed and optimized
• Leadership has clear, actionable insights into business performance
• Finance is a core driver of strategy and execution—not just reporting

Role Profile

This role is ideal for someone who:

• Has a strong analytical foundation and meaningful operating experience
• Wants to go beyond owning just the finance function and instead play a broader leadership role across the business
• Is excited to partner cross-functionally and influence company-wide decisions as the financial expert
• Thrives in fast-paced, high-growth environments
• Enjoys building systems, processes, and teams from the ground up
• Can seamlessly move between detailed execution and high-level strategy