Rinse, Inc.

Rinse, Inc. is a technology-enabled company dedicated to revolutionizing the clothing care industry. Founded in 2013 by Ajay Prakash and James Joun, the company provides a seamless and convenient solution for laundry and dry cleaning services. Headquartered in San Francisco, California, Rinse has expanded its operations across major metropolitan areas in the United States, including Los Angeles, New York, Chicago, Boston, and Washington D.C., with recent expansion into Toronto. The company's core mission is to eliminate the friction associated with traditional garment care by offering a user-friendly mobile application and website for scheduling pickups and deliveries. Rinse leverages a sophisticated technology backbone to manage logistics and partners with high-quality local cleaners to ensure top-tier service. This model not only provides a superior customer experience but also empowers local businesses by providing them with tools and training to grow their operations.

Rinse's service portfolio is comprehensive, covering Dry Cleaning, Launder & Press, Wash & Fold, Hang Dry, and even clothing repairs and donations. The company distinguishes itself through 'smart scheduling,' offering convenient evening pickup and delivery windows, which cater to the busy schedules of its customers. A strong emphasis is placed on sustainability; Rinse avoids the use of harsh chemicals like perchloroethylene (PERC) and utilizes high-efficiency machines to conserve water and energy. Furthermore, the company facilitates the donation of gently-worn clothing to charitable organizations. A core tenet of Rinse's philosophy is its ethical approach to employment, treating its delivery Valets as W-2 employees who receive benefits, a departure from the gig-economy model. This commitment to quality, convenience, sustainability, and ethical practices has enabled Rinse to build a loyal customer base and establish itself as a leading national brand in the clothing care space.