REF International

REF Stockholm is a Swedish professional hair care brand that has been redefining modern salon hair care since 2004. Founded with the ambition to balance nature and science, the company creates high-performance, vegan, and cruelty-free haircare products that meet the needs of professional hairdressers and consumers worldwide.

As a family-owned company based in Stockholm, REF Stockholm embodies the concept of natural beauty by combining the best of science and nature in every formula. The brand develops all products with professional hairdressers in mind, ensuring performance, reliability, and innovation in real salon environments. Their product range includes shampoos, conditioners, styling products, and treatments designed for every hair type - from colour-treated to curly, from fine to thick.

Trusted by hair professionals globally, REF Stockholm has expanded from its Swedish roots to serve customers across multiple countries, including the UK, USA, South Africa, Ireland, and Malta. The company is known for award-winning products like the Frizz Tamer N°130 and Illuminate Colour line, demonstrating their commitment to creating solutions that truly work. Their philosophy centers on sustainability without compromise, delivering salon-quality results that are ethically produced.