Keune Haircosmetics

What began in 1922 as a small pharmacy in Amsterdam has transformed into Keune Haircosmetics, a renowned global leader in premium hair care solutions. The founder, Jan Keune, sparked a revolution with his innovative ideas, particularly his permanent liquid formula that changed the hair styling landscape forever. Over the decades, Keune has maintained a commitment to quality and personal touch, evolving into a third-generation family-owned business.

Today, Keune is headquartered in Soest, Netherlands, where we manufacture our diverse range of products to suit all hair types. We pride ourselves on using high-quality ingredients and adhering to sustainable practices, ensuring that our products are both eco-friendly and cruelty-free. Keune’s philosophy extends beyond being just a product supplier; we consider salons to be part of the Keune family, promoting a community-driven approach. Our focus on innovation continues as we adapt to the ever-changing beauty industry, driven by our mission to empower hairstylists and celebrate creativity. As a Certified B Corporation, our dedication to social responsibility and environmental stewardship guides us at every step of our journey.