Content Creator / Writer

Role Summary

Are you passionate about a plant-based lifestyle? Do you have proven expertise and experience in blogging, copywriting, and general content creation for social media?

Job Details

Reports to: International Senior Digital Communications Manager

Department: International Communications

Location: Remote (UK or Europe based)

Language: English

Hours: 24 hours per week

Responsibilities

• Creating compelling written content about plant-based food; precision fermentation; cultivated meat, dairy and fish; and the plant-based food industry - across ProVeg B2C and B2B media channels (articles, blog posts, social media, video, info material, website etc.) as well as for third party platforms.

• Devising themes and ideas for content creation including building on the wide variety of ProVeg programmes across 12 countries, using effective storytelling and impact articles.

• Working with colleagues on graphic and video content.

• Maximising our reach by optimising content according to current SEO best practice.

• Assuring quality control in close cooperation with the International Senior Digital Communications Manager, as well as ProVeg Editor-in-Chief and our research department.

• Supporting PR function as back-up writer.

• Working together with other content creators, communications managers, or external service providers to successfully engage with our target audience.

• Repurposing content for different mediums, including social media and video.

• Using ProVeg's own research insights and other references to inform our communications approach to, and adapt framing for, different target audiences.

• Contributing to measuring outputs and outcomes to ensure our communications are impactful.

Qualifications

Required:

• Relevant degree in communications, journalism, PR, marketing, English studies or other relevant fields.

• At least three years professional experience (in an agency or larger organisation) in writing online copy such as blog articles and social media posts.

• Experience in SEO writing/editing.

• Experience with social media posting and scheduling tools.

• Strong understanding of target groups and strong communication skills, with a strong feeling for the language.

• Creative mind, with the ability to conceive interesting ideas for new content.

• Good knowledge of topics related to plant-based nutrition and lifestyles.

• Proactive, result-oriented, and structured approach to work.

• Comfortable with working with tight deadlines.

• Professional attitude, minimal supervision required, and a comfortable problem-solver

• Exceptional verbal and written communication skills in English (native speaker).

Preferred:

• Background in the plant-based-nutrition or food-system sector.

• Experience in writing press releases.

• Experience in digital content marketing.

• Experience in building social media audiences through compelling content.

Benefits of working with us

• A strong organisational focus on personal development, with a designated training budget.
• Provision of a work laptop.
• Flexible, trust-based working arrangements and home-office arrangements.
• Career-development support.
• Mindfulness programme - free Headspace account.
• We are a workplace that encourages everyone to bring their whole selves to work. We are an inclusive workplace for our diverse employees around the world.
• And, last but not least, become part of a great team and work with us towards a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet!

When?

Application deadline: Open until filled.

Start: As soon as possible (please indicate your availability)