Senior ABM & Integrated Campaigns Manager

The ProShop Mission Statement:We empower manufacturers with software grounded in deep industry insight to unlock the full potential of their business and strengthen the communities they serve.

Our Core Values: Win Together, Lead with Care, Embrace the Pace and Say It, Do It

ProShop is a revolutionary ERP/MES/QMS software designed as a Digital Manufacturing Ecosystem (DME) for the metalworking and aerospace industries, including machine and fab shops. We combine extensive industry knowledge with innovative technology to enhance manufacturing processes for our clients. We’re seeking talented problem solvers and communicators who thrive on challenges to join our high-performing growing team. Our flexible, remote work environment supports work-life balance, fosters engagement, and emphasizes collaboration. We are committed to not only achieving financial success but also deeply partnering with clients to elevate their businesses. For more details, visit www.proshoperp.com

Department: Marketing

Reports to: Senior Director, Marketing

Job Location: The candidate will ideally be located in Canada

Employment Type: Full-time, exempt

Job Summary

We’re looking for a hands-on marketer to turn target accounts into pipeline. This hybrid role blends account-based marketing with field execution from orchestrating multi-channel plays to hosting high-impact regional events that drive discovery calls and demos.

You’ll partner with Sales, RevOps, and Content to deliver the right message to the right accounts, across digital and in-person experiences.

KPIs:

• Influenced Pipeline - $4M- $8M in ARR
• ICP Fit of Attendees (70-80%) from events
• Account Activation with Sales (70–85% of assigned ABM accounts activated)
• Target Account Engagement Rate- 35–50% of target accounts
• Multi-Threading Coverage 2–4 active personas per engaged account
• ABM Deal Velocity- 10–25% faster close time vs non-ABM deals

Essential Duties:

• Plan & Execute ABM Plays: Build 1:1, 1:few, and 1:many campaigns targeting ICP accounts. Launch personalized outreach, ads, and direct mail that drive SALs and SQLs.
• Lead Integrated Campaigns: Build full-funnel campaigns that tie together paid, organic, and event channels under one unified theme. Partner with Content to develop hooks, offers, and nurture sequences
• Activate Regional Opportunities: Plan executive dinners, partner events, and roadshows that align to ABM and pipeline goals. Manage logistics, budgets, and post-event follow-up with Sales.
• Align with Sales: Collaborate with AEs and SDRs to activate target lists, tailor messaging, and track engagement through HubSpot and CRM dashboards.
• Optimize for Performance: Measure engagement, conversion, and influenced pipeline. Present insights in GTM reviews and continuously refine campaign tactics.
• Cross-Functional Collaboration: Work closely with RevOps, Paid, and Content teams to ensure campaigns are data-backed, cohesive, and measurable.

Knowledge - Skills - Abilities

• Excellent communication skills - you’re extremely comfortable influencing internal and external stakeholders (Sales, SDRs, RevOps, Leadership) and driving alignment '
• Demonstrated expertise in designing and executing 1:1, 1:few, and 1:many ABM programs
• Strong project management - you’re detail-oriented, highly organized, and able to run multiple asynchronous ABM and integrated campaign workstreams end-to-end
• Adaptable - you can thrive in a fast-paced, collaborative environment with frequent context-switching and prioritization changes

Required Qualifications:

• 6–10 years in B2B SaaS marketing, with ABM and integrated campaign experience.
• Proven track record driving pipeline — not just MQLs — through coordinated digital and event programs.
• Proven track record of sourcing and influencing multi-million-dollar pipeline (not just MQLs) through coordinated digital, SDR, and event-led programs
• Demonstrated experience working in tight alignment with Sales, SDRs, and RevOps to drive Discovery Calls, SQLs, and revenue
• Strong grasp of HubSpot, LinkedIn Ads, and ABM tools (Demandbase, RollWorks, 6sense).
• Comfortable operating in a high-growth, fast-paced SaaS environment with shifting priorities and aggressive revenue targets

Working Conditions:

• Prolonged periods of sitting at a desk and working on a computer.
• Must have access to reliable internet that can handle video calls and space to have confidential calls.
• Minimal travel required; occasional travel for select in-person events may occur, 1 trip per quarter

Salary Range

This compensation range takes into account a wide range of factors that are considered in making compensation decisions including but not limited to geographic locations, job family, job-related skills, experience and relevant training or education, business and organizational needs.

Canada: $120,000 - $150,000/year

Why You'll Love Working at ProShop

• Comprehensive Health Benefits: Enjoy coverage with extended health benefits, including health, vision, and dental care. Your well-being is our top priority!
• Generous Retirement Savings: We match your RRSP contribution up to a maximum, helping you build a secure financial future.
• Paid Time Off: Recharge with ample paid time off, because we believe a balanced life is a successful life.
• Competitive Compensation: Receive a salary and benefits package that reflects your experience and skills, recognizing and rewarding your value to our team.
• Dynamic & Supportive Team: Join a high-achieving, collaborative team that values invocation, supports growth, and celebrates success together.
• Remote Work: Enjoy the flexibility of remote work opportunities, while staying connected with our team. You are welcome to our Bellingham, WA office as much as you’d like.
• Winter Break: We are closed from December 25th to January 1st annually, allowing our team to enjoy the festive season with their loved ones without affecting their vacation balance.

We are an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, or disability status.