PROS

PROS Holdings, Inc. (NYSE: PRO) is a leading provider of price optimization, sales effectiveness, and revenue management SaaS software. Founded in 1985 and headquartered in Houston, Texas, PROS leverages advanced AI technology to help businesses improve their pricing strategies and optimize the sales process. With nearly 40 years of industry expertise, the company serves a broad range of sectors including airlines, manufacturing, distribution, and services. By delivering innovative SaaS solutions, PROS empowers companies to manage pricing dynamically and efficiently, enabling them to maximize profitability.

At the core of PROS' offerings is the PROS Platform, which utilizes real-time predictive insights to enhance decision-making capabilities for pricing and revenue management. Their products include Configure, Price, Quote (CPQ) solutions that simplify and automate sales processes, as well as tools for revenue management specifically designed for the airline sector. PROS is committed to providing solutions that support companies in navigating the complexities of pricing in a rapidly changing digital economy. This commitment is reflected in various strategic acquisitions, bolstering its portfolio with advanced capabilities such as AI-driven dynamic pricing and advanced analytics.