Brand Events Campaign Manager

Job Description

We’re looking for a Brand Events Campaign Manager to join Procore’s growing Marketing team. In this role, you’ll plan and execute marketing campaigns in support of our annual industry event, Groundbreak. You’ll manage the strategy, messaging and campaign distribution to both prospects and customers, resulting in in-person and virtual attendance, improved event experience, and increased event revenue.

As the Brand Events Campaign Manager, you’ll partner closely with various teams across marketing to ensure Groundbreak promotion reaches every audience around the globe. This role is ideal for someone who enjoys working cross-functionally to combine various ideas, priorities, and business goals into cohesive marketing plans.

This position reports to our Director of Event Marketing (USA) and can sit in any US office or remotely within the US. Travel will be on an as-needed basis. We’re looking for someone to join us immediately.

What you’ll do:

• Develop a deep understanding of the in-person and online event journey and become the go-to expert for Sales, CS and Marketing teams

• Lead the development and tactical execution of go-to-market campaigns activities for Groundbreak, including pricing and discount strategy, event positioning, event experience (in-person and online) and value, resulting in long term event and revenue growth goals

• Create and own the calendar/execution of year-round Groundbreak campaigns in U.S., ANZ, Canada, and UK to support both in-person attendance and online engagement, and communicate this plan to all stakeholders regularly

• Own and meet or exceed ticket revenue, registration, and attendance goals for each annual event

• Work closely with marketing centers of excellence to identify and optimize the best channel mix for the promotion of each phase of promotion

• Strategize with the Virtual Technology Event Manager and Automation teams to develop an ideal registration, checkout and data workflow/collection strategy

• Collaborate with relevant stakeholders to develop, analyze and track event KPIs

• Work with Campaign Marketing teams around the world to build a strategy of when and how Groundbreak is incorporated into their existing/evolving GTM plans

• Enable and support customer-facing teams, such as Sales and CS, to promote in-person and online Groundbreak attendance, and use engagement as an opportunity to improve customer retention and increase revenue

• Partner with regional Brand teams to strategize, plan and execute campaigns to support the first-ever Groundbreak held in Sydney, Australia

• Develop playbooks to create successful, repeatable campaigns as Groundbreak enters additional international markets

• Create, manage and enable all follow-up plans to contacts participating in Groundbreak

• Own and document post-event performance and on-going goals

What we’re looking for:

• 6+ years of working experience in campaign management or product marketing, or similar role, 2+ years experience in B2B SaaS is ideal

• Bachelor’s degree or equivalent work experience required

• A strong understanding of Salesforce, Tableau, Adobe Analytics and marketing performance data analytics

• Highly motivated, self-starting nature; you respond positively to moderate guidance yet are capable of (and comfortable with) independent critical thinking and problem-solving

• Exceptional project management skills with the ability to multi-task and complete projects flawlessly under tight project deadlines

• Comfortable working with and reporting data, decisions and and status’ to leadership and executives on a regular basis

• Comfortable working cross functionally and leading trainings, discussions and sharing your expertise

• Ability to pivot and adapt in a rapidly changing environment

Additional Information

Base Pay Range $90,360 - $124,245. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Perks & Benefits

At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

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