Growth Marketing Lead

As a Growth Marketing Lead at Flipster

Responsibilities

• Define and lead Flipster’s global growth marketing strategy across acquisition, lifecycle (CRM), and organic channels, aligning with company goals and product roadmap
• Own performance across paid channels and lifecycle campaigns, setting KPIs and budget allocation to drive scalable, efficient user growth
• Lead, mentor, and scale a high-performing team across performance marketing, CRM, and SEO, fostering a culture of accountability, experimentation, and continuous improvement
• Oversee campaign execution and growth experiments, ensuring alignment across marketing, product, and creative teams
• Develop and manage a data-driven growth operating model, including forecasting, funnel metrics, attribution, and performance dashboards
• Collaborate closely with Product, Design, and Engineering to optimize user journeys and conversion flows from acquisition through retention
• Lead SEO strategy in partnership with content and technical teams to grow qualified organic traffic and visibility
• Drive cross-functional initiatives and go-to-market strategies that support user acquisition, retention, and trading volume growth

Qualifications

• 6+ years of experience in growth, performance, or lifecycle marketing, including 3+ years in a lead managerial position
• Proven success leading multi-functional growth teams across paid acquisition, CRM, and SEO, preferably in crypto, fintech, or Web3
• Demonstrated ability to manage significant growth budgets and deliver measurable ROI
• Strong leadership and team development skills, with experience building and scaling marketing teams in high-growth environments
• Deep understanding of funnel metrics, experimentation frameworks, attribution models, and performance analytics
• Familiarity with tools such as Google Analytics, Amplitude, and Iterable or similar CRM platforms
• Excellent collaboration and communication skills across technical and non-technical stakeholders
• Fluent in English; Mandarin or another APAC language is a strong plus

Hiring Process

• CV/ Resume Submission
• 1st round interview
• 2nd round interview
• Home assessment
• C - level interview