TikTok Strategist, Paid

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

• We’re looking for a creative and energetic full-time TikTok Paid Social Strategist to join our team with a passion for performance marketing and team management.
• You will lead and execute upon a TikTok paid social strategy that helps reach a business' overarching goals and work closely to optimize strategies for our TikTok clients.
• A TikTok Paid Social Strategist is responsible for the performance, strategy, growth and execution from A-Z of TikTok paid social accounts.
• You will work closely with the team and our clients making sure we are hitting or surpassing monthly performance goals, as well as collaborate with the TikTok creative, organic, and influencer/partnerships teams to ensure we are best-in-class across the channel.

Responsibilities:

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Client Retention - Owns strategy execution, measurement, and modification across accounts
• Client Success - Effectively executing builds and production A-Z with redundancy across channels and facilitating production with specialists on teams where applicable. Operational Excellence & Scale - Excellent marketing and business strategy acumen, as well as complete understanding of the marketing funnel and how to execute via TikTok.
• Product Quality - Lead execution of optimizations with regards to performance improvements relative to goals and ability to navigate roadblocks, as well as adapt strategy to changes in landscape to achieve desired results.
• Efficiency and Automation: Actively identifying ways to leverage AI in the workflow.

Role Requirements:

• Legally able to work in U.S. without visa sponsorship
• 2+ years of experience in performance media buying, ideally in a digital or media agency (inclusive of 1.5+ years of experience in performance media buying on TikTok)
• 2+ years of E-commerce experience
• Strong Excel and data analysis skills
• Experience with Google Analytics, Shopify, and other technical platforms
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Excellent communication skills required and ability to ask clarifying questions
• Strong enthusiasm, passion, creativity and commitment to paid social and client work

Key Performance Indicators (KPIs)

• $26k RPE
• 6-8 owned clients
• Less than 10% annual client churn rate

Most Important Things (MITs)

• Delivering top-tier product, as well as owning strategic direction and channel communication for designated accounts, overseeing effective reporting and execution of channel strategy
• Account Growth & Retention (results & sentiment)

Benefits & Perks:

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 13 observed national holidays + 2 mental health recharge days per year
• 2 Free Employee Assistance Programs
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.