Affiliate & PR Strategist

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

• As the Affiliate & PR Strategist, you'll drive results for a dynamic client roster, weaving together powerful PR strategies and robust affiliate programs. You will ignite brand awareness alongside your team through innovative, integrated marketing magic!

Responsibilities:

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Define and drive affiliate & PR strategy for PDM clients
• Launch new affiliate client programs, owning platform setup from A-Z while taking on existing programs and nurturing them based on KPIs
• Support client communication, reporting, and storytelling to ensure the channel(s) is (are) successfully contributing to larger goals of the client
• Report on and analyze performance data, confidently recommending appropriate action plans based on data and creative driven conclusions
• Proactively pitch to drive media relations results for client roster
• Lead by example in staying on top of industry news and shares relevant articles with the agency to provide insight and context into PR activities
• Execute media and influencer outreach and secure regular coverage in targeted media outlets relevant to our clients
• Review & edit all written materials & reports with a keen eye for detail
• Respond to all client inquiries in a timely manner
• Train and manage interns and part timers

Role Requirements:

• 2+ years experience in affiliate marketing strategy and end-to-end campaign management
• 2+ years of PR experience
• 1-2 years+ agency experience required
• Strong understanding of the marketing funnel and experience working with affiliates such as: content partners/press sites, rewards sites, loyalty/cashback/deal sites
• Hands-on experience with affiliate platforms such as Impact, ShareASale, Commission Junction, Rakuten Advertising, Pepperjam, or similar
• Expertise in affiliate best practices including: commission structures, tracking, partner optimization approaches, and forecasting
• CPG Media Relations experience highly recommended but not required
• Bachelor’s degree in business, marketing, or relevant field preferred

Key Performance Indicators (KPIs)

• 90%+ Pacing to channel goal on accounts OR having key recommendations in place to hit goals
• 100% on time completion deliverables including monthly reporting and weekly reporting
• Receives zero errors in work (grammar, spelling etc) with strong attention to detail/does not need AM or AD to review work
• Can navigate 80% of difficult probing questions on performance
• Works autonomously on 100% of accounts (AM of their respective channel), requiring minimal escalation to senior management for resolution

Most Important Things (MITs)

• Assist in developing Affiliate & PR Strategy
• Supports Media Relations efforts on PR accounts
• Responsible for Forecasting and Goal Expectations
• Making and Implementing Strategic Partner Optimizations

Benefits & Perks:

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.