Plain Concepts

Founded in 2006 by four Microsoft MVPs (Most Valuable Professionals), Plain Concepts embarked on a mission to empower companies by facilitating the adoption of new technologies to enhance their productivity and internal processes. From its inception, the company, initially led by CEO Pablo Peláez, who also served as a Microsoft Regional Director, aimed to deliver innovative and engaging custom solutions for a wide array of digital needs, always with a keen focus on incorporating the latest technological advancements. This commitment to cutting-edge technology and a highly skilled workforce, including numerous Microsoft MVPs and certified professionals, quickly established Plain Concepts as a significant player in the tech industry.

Over the years, Plain Concepts expanded its footprint significantly, growing from its origins in León, Spain, to establish a global presence with offices across Spain (Madrid, Bilbao, Barcelona, Seville, Santander, A Coruña, Zaragoza), the USA (Seattle), the United Kingdom (London), Germany, the Netherlands, the UAE (Dubai), Australia, and Romania. This expansion was fueled by a broad portfolio of successful projects spanning various sectors, including media, telecommunications, banking, retail, and large enterprises. The company's expertise in areas like Artificial Intelligence, Mixed Reality, Big Data, Blockchain, IoT, and Cloud solutions garnered them recognition, including the prestigious Microsoft Partner of the Year award in 2016. By 2019, Plain Concepts had grown to over 350 employees and achieved a turnover exceeding €25 million. A pivotal moment in their journey was the acquisition of a majority stake by ABE Capital Partners in late 2020, a move intended to bolster international expansion and further professionalize the company. In October 2022, after 16 years, Pablo Peláez passed the CEO baton to Quique Martínez Alén, who had been with the company for a decade, to steer Plain Concepts towards its next level of growth and solidify its position as a global leader in technological innovation. The company closed 2021 with a turnover of over €31 million and aimed to reach 500 employees by the end of 2022, continually attracting top talent with appealing benefits and challenging projects in emerging technologies.