Pine

We're Pine, and we're here to transform the way Canadians experience home financing. We saw that the traditional mortgage process was complicated, slow, and hadn't seen meaningful innovation in years. That's why we decided to build a better way, a digital-first, direct-to-consumer mortgage lender that puts the power back in your hands and savings back in your pocket. Our mission is to make securing a mortgage a seamless and transparent part of the homeownership journey, not a source of stress and confusion. We believe that the excitement of owning a home shouldn't be overshadowed by cumbersome paperwork and endless waiting. By leveraging technology, we've created a streamlined online process that allows you to apply for a mortgage at your convenience, from anywhere, and get pre-approved in a fraction of the time it takes with traditional lenders.

Our approach is built on a foundation of technology and a commitment to our clients. We've developed a proprietary platform that uses artificial intelligence to automate many of the administrative tasks, which not only speeds up the process but also cuts down on costs, allowing us to offer some of the most competitive rates in the market. Since our founding in 2021, we've helped thousands of Canadian families secure their homes, approving billions in mortgages and managing over a billion in mortgages under administration. But we're not stopping there. Our vision extends beyond just mortgages. We've recently launched Pine Homes, a real estate search platform, and are continuously working to build an all-in-one homeownership ecosystem. This means integrating services like home equity lines of credit (HELOCs) and home insurance to provide a truly unified and stress-free experience for homebuyers. We're a team of passionate innovators, financial experts, and technology entrepreneurs dedicated to redefining the future of real estate in Canada, making it simpler, faster, and better for everyone.