Director, US Retail Portfolio Strategy & Execution

At Pfizer, we have a leading portfolio of products and medicines that support wellness and prevention, as well as treatment and cures for diseases across a broad range of therapeutic areas. We are seeking a Director, US Retail Portfolio Strategy & Execution to develop retail-specific, customer-centered strategies and resources to support the growth of Pfizer’s Primary Care Portfolio.

Requirements

• Works closely with US Retail Pharmacy Portfolio Directors, advertising agencies, and cross-functional stakeholders to support the development and implementation of retail-specific strategies and tactics across Pfizer’s Primary Care portfolio of brands
• Leads development of Personal and Non-Personal/Digital assets to pull-through branded and unbranded campaigns and messaging
• Develops and deploys communications to Customer Facing Colleagues and Retail Pharmacy customers, to support the tactical execution of developed assets and campaigns
• Collaborate with cross-channel brand teams and Retail brand marketers to identify opportunities for synergies and ensure positioning, strategy, and messaging are consistent across the brand and channel
• Provide Marketing leadership and strong collaboration with the Retail CFCs to ensure strategic and tactical alignment, as well as incorporate Retail Pharmacy Team (RPT) insights into marketing programs and tactics
• Champion the development and implementation of annual operating and tactical plans that drive the short- and long-term retail strategy
• Translate behavioral insights into compelling retail strategies that strengthen Pharmacist conviction and consumer education around Brand disease focus
• Identify and understand complex drivers of pharmacist and consumer behavior across multiple dimensions, including brand awareness, disease perception, and recommendation dynamics
• Actively participate in fostering positive team culture and collaboration across the team
• Maintains a promotional calendar in partnership with brand leads across the Retail segment
• Helps develop summary briefs to initiate new projects via Workfront/GCMA
• Leads or supports congress planning for retail and the execution booth and tactics
• Supports Field Force engagement, resource deployment and POA efforts as needed
• Collaborates with cross-functional team members to optimize each programs’ messaging and drives cohesion across all brand tactics and touchpoints

Benefits

• 401(k) plan with Pfizer Matching Contributions
• Additional Pfizer Retirement Savings Contribution
• Paid vacation
• Holiday and personal days
• Paid caregiver/parental and medical leave
• Health benefits to include medical, prescription drug, dental and vision coverage