Marketing Data Analyst

Why Oviva?

To build a healthier future for all, our mission is to provide the most accessible and effective care to people living with weight-related conditions.

By blending behaviour change therapy with our unique technology and an incredible team of passionate employees, we are creating affordable and accessible app-based healthcare programs to tackle conditions such as obesity and type 2 Diabetes.

We are an award-winning and largest digital health provider in Europe. We are rapidly expanding across the UK, Switzerland, Germany, France and now Poland. You will be joining an organization that has treated 500.000 patients to date and is opening a new shared service in Poland to support our global operations.

To support our growing business, we are looking for a Marketing data analyst based in Poland (Remote)

The role

As a Marketing Data Analyst at Oviva, you will play a pivotal role in driving our marketing product strategies through comprehensive data collection, analysis, and insights. You will be responsible for tracking and reporting on marketing and customer funnel activities, giving recommendations for optimizing performance, and identifying key growth and conversion opportunities. If you are a highly analytical individual with a passion for leveraging data to inform marketing decisions, we want to hear from you.

Requirements

Key responsibilities

• Implement best practice marketing tracking, predominantly in Google Tag Manager (GTM), ensuring the accuracy and reliability of data

• Develop and maintain reporting infrastructure, providing regular and custom reports across the customer funnel, with a focus on key areas of opportunity such as lead acquisition efforts.

• Gather and integrate data from various sources along the marketing data pipeline, including ad platforms, GA 4, survey tools, and Salesforce CRM

• Conduct data logic checks across different platforms and collect additional data as needed to enhance insights

• Own overall growth and product marketing analytics and reporting processes

• Collaborate on the recommendation and implementation of best practice tools for improved customer journey tracking and channel/marketing spend effectiveness analysis

• Support in identifying significant opportunities within the customer funnel, including cross-channel analyses, creative performance assessments, and churn analysis

• Conduct deep-dive analysis on major channels and budgets, providing insights on performance metrics and KPIs

• Long-term involvement in media mix co-ownership, attribution modelling, and lift test analyses in collaboration with internal and external stakeholders

What are we looking for you to bring

• Bachelor’s degree in economics, statistics, (business) informatics, or a related field

• Minimum of 3 years of experience in marketing data analytics, preferably in a B2C startup environment

• Strong analytical skills with a focus on data pipeline management and quality assurance

• Proficiency in SQL queries (BigQuery experience preferred), dbt (data built tool), and JavaScript in GTM

• Familiarity with Salesforce (or similar) CRM, GA 4, GTM, Google BigQuery, funnel.io (can be taught), and LookerStudio

• Experience with internal data analysis and customer journey mapping

• Ability to analyze patient journeys and outcomes for application in advertising and PR strategies

What we offer

• The opportunity to make a meaningful impact in revolutionising healthcare

• Exciting and rewarding role in the high-growth environment

• Training and development opportunities

• Regular team events in one of our office locations

• Equipment allowance

• We embrace flexibility & remote working

• We provide a home working allowance to enable you to set up your workspace in a way which suits you

• Competitive salary

Having a culture that people want to work in, is very important to us. We do this by keeping our values at the forefront of everything we do:

We put the patient first, We measure & improve, We build winning teams

Oviva is passionate about creating an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. We are a truly inclusive place to work, where everyone can be themselves and everyone is welcome. We're Proud to be a Disability Confident Employer

Please click ‘Apply’ today and take your next step towards a career with Oviva.