Novi Connect

Develop sustainable products that meet your standards — guaranteed.

Whether you’re starting or scaling, Novi’s experts will help you navigate our curated network of sustainable formulators, manufacturers, suppliers, and retailers to design and purchase verified formulas, fragrances, and packaging — all with the purchasing power of a large CPG.

About Novi

Brands work tirelessly to get the visibility they need into their raw materials. Retailers have tried for years to create cohesive standards around their SKUs. And chemical manufacturers are always playing catch-up with ever-changing regulatory policies. All the while, consumers’ demands are evolving and starting to set the pace for product innovation.

Novi is here to clear that all up. We believe that everyone deserves to know what goes into products. This is why we created the first data-driven marketplace for product development.

Novi isn’t here to judge your standards. As a neutral party we give you the data you need to make the best decisions for your business. And we do it with clear language, streamlined processes, and total transparency.

We’re a female-founded company building a diverse team of data scientists, technologists, retail experts, and chemists. We’re also Veterans, ex-rangers, running-enthusiasts, plane-flying welders, and hobby farmers bringing experience from companies like Target, Eventbrite, Beautycounter, and more. And we’re passionate about creating a product that will change the way you develop yours.