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NightOwl ConsultingNC

Director of Marketing

NightOwl Consulting Philippines Inc. is a Global Business Service (GBS) provider connecting companies with world-class talent in the Philippines, offering customized outsourcing solutions with a focus on client partnership and employee well-being.

NightOwl Consulting

Employee count: 51-200

Salary: 1800k-2640k PHP

Philippines only

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As our Director of Marketing, you’ll own and drive the company’s branding, lead generation efforts, and marketing strategy. This is a senior leadership role ideal for a self-starter with proven experience in digital marketing, content creation, and AI-driven campaign development. You will collaborate closely with the Sales team and Executive Leadership to position our company as the go-to offshore partner for mortgage professionals.

Key Responsibilities

  • Define and maintain the company’s visual identity, tone, and messaging across all channels
  • Ensure consistency in external communications, proposals, and public presence
  • Build and manage our LinkedIn, YouTube, and other relevant platforms
  • Plan, create, and post engaging content tailored for the U.S. mortgage industry audience
  • Develop and execute targeted campaigns to grow brand awareness and inbound leads
  • Leverage AI tools (e.g., Gamma, ChatGPT, Midjourney, Copy.ai, etc.) to scale content creation, optimize email marketing, and design visuals
  • Stay ahead of trends in AI marketing automation
  • Build and lead a small in-house team of designers, copywriters, and digital marketers
  • Develop SOPs, processes, and playbooks to streamline the department’s output
  • Work hand-in-hand with Sales to align marketing efforts with business development goals
  • Support lead nurturing strategies through email sequences, white papers, and case studies
  • Track marketing KPIs (lead conversion, traffic, CTRs, engagement, etc.)
  • Present regular performance updates and growth strategies to the executive team

Skills, Knowledge, and Expertise

  • Minimum 5 years in marketing, with at least 2 years in a leadership or strategic role
  • Proven experience building or scaling a brand—ideally in BPO, mortgage, or professional services
  • Demonstrated expertise in AI marketing tools like Gamma, Jasper, Canva, etc.
  • Strong copywriting, visual storytelling, and campaign development skills
  • Data-driven mindset with proficiency in tools like Google Analytics, HubSpot, or similar
  • Exceptional English communication skills
  • Must be based in the Philippines and comfortable working remotely with a U.S. time zone overlap

Benefits

  • Above-market salary
  • HMO on Day 1 for principal and two dependents
  • Government-mandated benefits
  • Performance-based Incentives
  • Quarterly Company Events
  • 100% Work-from-Home
  • High-growth role with autonomy and leadership opportunities
  • Forward-thinking company investing in AI and automation
  • Dynamic team with strong industry traction and executive support
  • People-first culture focused on growth, collaboration, and respect
  • 1,000 PHP De Minimis
  • Equipment and software provided

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Salary

Salary: 1800k-2640k PHP

Experience

5 years minimum

Location requirements

Hiring timezones

Philippines +/- 0 hours

About NightOwl Consulting

Learn more about NightOwl Consulting and their company culture.

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NightOwl Consulting Philippines Inc. was established with a foundational desire to deliver enhanced services for both its clients and its employees. As a Global Business Service (GBS) provider, the company focuses on offering next-level support that combines extraordinary production with operational ease. NightOwl Consulting prides itself on its firsthand experience in customizing business pathways to create a comprehensive team experience at a reduced cost, exemplifying its capacity to build out significant team structures, such as a 12-man team, at the cost equivalent of two traditional hires. The company's mission is centered on connecting businesses with world-class talent, while its vision is to cultivate a global family that aspires to achieve its highest potential. The founders conceptualized NightOwl to be more than a conventional Business Process Outsourcing (BPO) firm, positioning it as a GBS provider dedicated equally to client success and employee well-being, fostering an environment of continuous growth and development.

The core philosophy at NightOwl Consulting is to redefine the landscape of GBS by intertwining excellence with unwavering integrity. This approach was born from the founders' own experiences as clients of BPO firms, where they identified a lack of true partnership—one where employee welfare mirrored the dedication to client satisfaction. This realization led to the inception of NightOwl, where nurturing a culture where every team member feels heard and genuinely valued is paramount. The company's overarching mission is to democratize access to premium BPO services, making outsourcing a viable option for enterprises of all scales. Drawing from their client-side experiences, they pinpointed a gap in the traditional BPO model and envisioned a more holistic approach. This vision materialized into a company where client collaboration is a core principle, not just a buzzword. NightOwl Consulting is committed to forging close partnerships, comprehensively understanding unique client needs, and meticulously tailoring solutions to align seamlessly with their objectives. They position themselves as steadfast allies, diligently working alongside clients and their teams to navigate challenges and propel them towards their goals.

NightOwl Consulting emphasizes a 'white glove' experience for outsourcing, particularly for companies looking to hire overseas talent, primarily in the Philippines. Their process is designed to be high-touch, alleviating common client pain points associated with outsourcing. This includes pre-screening candidates, conducting IQ and personality tests, interviewing on behalf of clients, and providing training before onboarding. The company's guiding principle is to help businesses leverage the benefits of outsourcing without needing to become outsourcing experts themselves. They offer a transparent cost-plus pricing model, aiming for clients to save significantly per role. Employees hired through NightOwl work full-time and exclusively for their respective clients. The company supports various work setups, with a popular option being work-from-home arrangements. Core values such as GRIT, GROWTH, FUN, and FAMILY underpin all their operations, fostering a 'Can Do, Will Do' spirit that encourages pushing beyond conventional business practices.

Employee benefits

Learn about the employee benefits and perks provided at NightOwl Consulting.

View benefits

Above market salary

Competitive compensation.

Quarterly Company Events

Regular company gatherings.

Paid leave incentives

Incentives for paid time off.

Performance based Incentives

Incentives based on performance.

View NightOwl Consulting's employee benefits
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NightOwl Consulting

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