United States onlyMinistry Brands is looking fora Director of Demand Generationto join our growing team!
Who weare
Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagementtoolsand background screening solutions for faith-based,non-profitand for-profit organizations. Weservemore than95,000 customersas a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communitiesmakesus stronger together andenhancesour ability to advance digital transformation for the greater good.
Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in whichevery individual’s unique strengths and abilitiesare developed and valued. Our employeesshare inthe responsibility for creating this environment anddemonstratemutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equalopportunityto be heard and reach their full potential.
The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.
PositionOverview
Youare responsible forbuilding andoperatingthe pipeline engine of the business, directly accountable for how marketing drives pipeline, conversion, and revenue.
The Director of Demand Generation is a strategic and hands-on leader who owns andoperatesa high-performing demand engine across acquisition and expansion. This is a player-coach role where you willsetstrategy, lead a team, and directly execute critical functions, most notably Performance Marketing in partnership with our agency.
You will integrate Demand Generation, Performance Marketing, Lifecycle Marketing, and Customer Marketing into a unified system that drives predictable, scalable growth across new logo and customer expansion.
What You Own
You are accountable for building andoperatinga demand generation system that drives pipeline, improves conversion, and accelerates revenue growth.
You own both strategy and execution across:
Demand Generation (portfolio-aligned)
Performance Marketing (direct ownership and execution)
Lifecycle Marketing (eCommerce and expansion journeys)
Customer Marketing (expansion enablement and strategic customer plays)
Agency Partnerships (as an extension of your team)
You own how campaigns, always-on demand, lifecycle, and customer marketing work together as a unified system to drive growth across the full funnel.
WhatYou’llDo
Demand Generation Strategy & Revenue Ownership
Define and own the demand generation strategy aligned to revenue targets, portfolio priorities, and GTM initiatives
Build integrated programs that drive pipeline across both new logo acquisition and customer expansion
Ensure demand generation is aligned to the full funnel (lead→opportunity→closed-won)
Partner with Product Marketing to activate positioning and messaging in-market
Ensure demand generationoperatesas a core driver of revenue, not just lead volume
Lead & Scale the Demand Engine
Lead and develop a team across demand gen, lifecycle, and customer marketing
Establish clear ownership, workflows, and accountability across each function
Build a scalable demand engine that balances campaigns, always-on programs, and lifecycle motions
Ensure all functionsoperatein alignment to maximize pipeline and conversion performance
Execution
Lead from the front, stepping into execution when needed to ensure performance, speed, and quality
Directly own and execute Performance Marketing, working closely with the agency to plan, launch, andoptimizecampaigns
Guide campaign development, targeting, channel strategy, and optimization efforts
Ensure all programs are built to drive measurable pipeline, conversion, and revenue outcomes
Demand & Channel Ownership
Demand Generation (Pipeline Creation)
Own pipeline creation tied to strategic priorities and GTM teams across new logo and customer expansion
Plan and execute integrated campaigns aligned to portfolio and revenue goals
Ensure coordinated execution across all channels and functions
Continuously test,optimize, and scale high-performing programs
Performance Marketing (Always-On Acquisition)
Own always-on demand generation and paid media strategy and execution
Work directly with the agency as an extension of your team to drive performance
Optimizeacquisition efficiency across paid channels, conversion paths, and targeting
Drive consistent, scalable pipeline with strong ROI and CAC performance
Lifecycle Marketing (eCommerce & Expansion Journeys)
Own lifecycle strategy across eCommerce, onboarding, engagement, and expansion journeys
Drive SaaS and digital product growth through conversion optimization and repeat purchase behavior
Ensure lifecycle programs increase customer lifetime value and expansion revenue
Align lifecycle efforts to both acquisition and customer growth goals
Customer Marketing (Expansion & Strategic Plays)
Own customer expansion enablement and strategic sales-led customer marketing initiatives
Support Sales with targeted campaigns that drive upsell, cross-sell, and account growth
Partner with Customer Success to improve engagement, retention, and long-term value
Build programs that turn existing customers into a scalable growth channel
Agency & Partner Management
Own agency strategy, scope, and performance as an extension of your team
Ensure agencies are aligned to pipeline, efficiency, and revenue outcomes
Hold partners accountable to performance metrics, optimization, and ROI
Integrate agency work seamlessly into the broader demand generation system
Cross-Functional Collaboration
Partner with Product Marketing to bring positioning and messaging to market
Work with Content Marketing to ensure campaigns are supported by high-performing content
Collaborate with Marketing Intelligence to measure performance andoptimizeprograms
Align with Sales and SDR teams on pipeline quality, follow-up, and conversion
How You Operate
Run weekly pipeline and campaign performance reviews
Continuously test andoptimizeacross channels and programs
Drive quarterly planning aligned to revenue targets and GTM priorities
Use data and insights to refine strategy and improve performance
WhatYou’llBe Measured On
Pipeline & Revenue Impact
Predictable, scalable pipeline creation aligned to revenue targets
Contribution to closed-won revenue and overall business growth
Pipeline velocity and progression through the funnel
Conversion & Funnel Performance
Improvements in conversion rates (lead→opportunity→closed-won)
Reduction in sales cycle length through better engagement and nurture
Effectiveness of programs in driving progression and outcomes
Channel & Program Performance
Performance of paid media, campaigns, and lifecycle programs
Efficiency metrics including CAC, ROI, and cost per pipeline
Scalability of always-on and campaign-based programs
Customer Growth & Expansion
Upsell and cross-sell performance
Customer engagement and expansion metrics
Contribution of lifecycle and customer marketing to revenue
Team Performance
Ability tooperateas a high-performing, aligned demand engine
Speed to market and execution quality
Continuous optimization and performance improvement
Cross-Functional Impact
Effectiveness of partnerships across PMM, Content, Sales, and Lifecycle
Alignment to GTM priorities and revenue goals
Contribution to overall marketing performance and efficiency
What Success Looks Like
Pipeline is predictable, scalable, and clearly tied to marketing investment
Strong alignment across campaigns, lifecycle, and customer marketing
High-performing always-on programs driving efficient growth
Improved conversion across the funnel and shorter sales cycles
Clear visibility into performance and the ability to scale what works
Who You Are
Strategic leader who understands how demand generation drives revenue
Hands-on operator who can execute when needed
Deep experience in B2B SaaS demand generation and performance marketing
Strong understanding of full-funnel marketing and lifecycle strategy
Data-driven with a focus on pipeline, conversion, and ROI
Proven ability to lead cross-functional teams and drive alignment
Experienced managing agencies and scaling performance programs
Benefit offeringsdesignedto promote a life of balance!
At Ministry Brands, we recognize that your career is just one importantpieceof your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.
Robust healthcare options– Employeeshave several healthcare options to choose fromin order tofind what works best for them.
Flexible paid time off –There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to80 hoursof paid sick/safe leave. We also feature11.5 daysof fully paid holidays!
Paid parental leave– Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.
Mental health support–Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.
Professionaldevelopmentreimbursement–Ministry Brands aims to support your professional development and empower you to drive your career by providing financialassistanceto our associatesseekingto further their education and career.
Employee Recognition &Rewards -AtMinistry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platformempowersemployeestosend meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement andappreciation whileprovidingtangible ways to recognizegreat work.
Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in whichevery individual’s unique strengths and abilitiesare developed and valued. Our employeesshare inthe responsibility for creating this environment anddemonstratemutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equalopportunityto be heard and reach their full potential.
Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
