Demand Factor

DemandFactor, now rebranded as Demand.com, is a customer-focused B2B demand generation and performance marketing company that has been transforming the industry by aligning its success directly with client outcomes. The company delivers high-quality leads through 100% in-house operations, leveraging proprietary first-party data with 99% accuracy. With direct access to over 220 million global decision-makers across more than 650,000 companies, DemandFactor has established itself as a global demand generation engine serving enterprise clients including Adobe, AWS, Cisco, IBM, Intel, and Lenovo.

The company stands out in the B2B marketing landscape through its unique financial model that shares upfront risk with clients, only earning additional incentives when leads prove quality and take next steps. Their proprietary 5D Process (Discovery, Diagnosis, Develop, Deploy, Delight) ensures precision targeting, continuous optimization, and high-intent engagement throughout the sales funnel. Services span the entire buyer journey including Content Creation, Programmatic Ads, Marketing Qualified Leads (MQL), Content Syndication, Account-Based Marketing (ABM) campaigns, BANT leads, and High-Quality Leads (HQL). To date, the company has delivered over 3,000,000 leads for clients while maintaining triple verification standards compliant with GDPR and CCPA.