Growth Marketing Manager

About mindbodygreen

Since 2009, mindbodygreen has been at the forefront of the global health and wellness movement. As a digitally native lifestyle brand, we sit at the intersection of cutting-edge wellness content, premium supplements and personal care products, and a deeply engaged community. Our mission is simple: to revitalize the way people eat, move, and live. From functional nutrition to longevity, we help our customers build the habits and routines that make them feel their best — for life.

mindbodygreen believes that the well-being world often overlooks marginalized voices. We are committed to building a workforce and community that reflects better representation in our team and everything we do. mindbodygreen encourages people from all backgrounds, ages, abilities, and experiences to apply for our roles. mindbodygreen is an equal-opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

About the Role

We're looking for a hands-on Growth Marketing Manager to own and execute our Meta paid media program while helping scale adjacent growth channels. This is a keyboard-on role — you'll be in Meta Ads Manager every day, building and optimizing campaigns yourself, with support in building ads in Ads Manager.

In addition to Meta, you'll manage a portfolio of growth channels including affiliate, TikTok (via agency), Vibe/CTV, AppLovin, and other emerging platforms — executing against a strategy set in partnership with the broader growth team. You'll be a key layer on a high-performing team, moving fast, testing constantly, and scaling what works.

What You’ll Own

• Meta Paid Media (Primary Focus)

  • Day-to-day management of Meta campaigns — campaign architecture, audience strategy, bid optimization, and budget pacing

  • Creative testing: briefing, launching, and analyzing ad creative with a rigorous testing framework

  • Scaling spend profitably while maintaining CAC, ROAS, and nMER targets

  • Audience development and funnel optimization across prospecting and retargeting

  • Weekly performance reporting with clear insights and action plans

• Adjacent Growth Channels (Execution with Direction)

  • Affiliate: day-to-day partner management, tracking, and optimization

  • TikTok: managing the agency relationship, reviewing creative, reporting on performance

  • Vibe & AppLovin: executing campaigns, monitoring delivery, surfacing insights to the team

  • Support channel expansion tests as directed — CTV, podcasts, and other emerging platforms

• Cross-Functional

  • • Collaborate with the creative team to brief and iterate on high-performing ad assets

    • Partner with retention marketing to ensure channel alignment across the full funnel

    • Work within attribution and incrementality tools to inform optimization decisions

Requirements

• Must-Haves

• 3–5+ years of hands-on performance marketing experience, with the majority focused on Meta

• Experience with an incrementality tool to help drive channel decisions

• Deep, keyboard-level expertise in Meta Ads Manager — you know campaign structure, creative testing, audience segmentation, and bid strategies

• Proven ability to scale Meta spend profitably in a DTC or CPG environment, ideally in supplements or subscription products

• Strong creative instincts: you can evaluate ad creative through a performance lens and brief the team effectively

• Comfortable working with CAC, ROAS, MER, LTV, and contribution margin as everyday metrics

• Experience managing or coordinating with external agencies (TikTok, creative, performance)

• Experience working cross-functionally with creative, product management, and lifecycle marketing teams

• Nice-to-Haves

• Hands-on experience with affiliate platforms

• Familiarity with AppLovin, Vibe, or CTV buying platforms

• Comfort in a lean, fast-moving environment where you build and optimize simultaneously

Who You Are

• You love being in the platform — this isn't a role for someone who prefers managing from a distance

• You're a structured thinker who can run clean tests and draw clear conclusions from data

• You deeply understand customer journeys and how each platform plays its role

• You take ownership of results and are comfortable raising your hand when something isn't working

• You thrive with strategic direction but don't need your hand held on execution

• You're curious about new channels and excited to learn platforms you haven't run before

Compensation & Benefits

• Remote work

• Employees working 30 or more hours per week are eligible for company-sponsored health insurance and other applicable benefits in accordance with company policy

• Generous discount on mindbodygreen supplements

• Access to mindbodygreen Perimenopause and Functional Nutrition Training Programs

• Flexible Paid Time Off and Paid Holidays

• Maternity / Paternity Leave

• 401K Retirement Plan