Paid Social Growth Marketer - Consultant

About Right Side Up

About the Role

We’re seeking freelance Growth Marketing Consultants to join our talent collective and support a range of high-growth clients. This role is ideal for marketers who have experience scaling paid acquisition channels in early-stage environments and can drive measurable growth across the funnel.

Projects may include building paid media programs from the ground up, scaling existing channels, optimizing performance, and developing growth strategies across acquisition and retention. This role may range from hands-on channel execution to strategic leadership, depending on client needs. Contract engagements typically range from 10–40 hours per week.

Responsibilities

• Build, manage, and scale paid acquisition channels (e.g., Meta, Google, TikTok, LinkedIn, and more)

• Develop and execute growth strategies across the full funnel, from acquisition to retention

• Optimize campaigns for performance, including CAC, LTV, and ROI

• Identify new growth opportunities and test emerging channels

• Partner with creative and content teams to develop high-performing ad assets

• Analyze performance data and continuously iterate based on insights

• Collaborate with product, analytics, and marketing teams to align on growth goals

• Support experimentation frameworks and testing roadmaps

Requirements

• Strong experience in growth marketing, particularly in early-stage or startup environments

• Proven track record of scaling paid channels and driving measurable growth

• Experience managing budgets and optimizing performance across multiple platforms

• Ability to operate both strategically and hands-on

• Strong analytical skills and comfort working with performance data

• Experience working cross-functionally with product, creative, and analytics teams

• Comfort operating in ambiguous, fast-paced environments

Nice to Have

• Experience in high-growth startup environments
• Familiarity with lifecycle marketing and retention strategies