Metadata

Metadata.io is a marketing technology company that has developed an AI-powered operating system designed for B2B marketers. The platform automates and optimizes paid advertising campaigns, aiming to free marketers from repetitive, technical tasks, allowing them to focus on strategy, creativity, and experimentation. Founded in 2015, Metadata.io provides a comprehensive suite of tools for audience targeting, campaign experimentation, lead enrichment, and revenue optimization. The company's patented technology, MetaMatch, facilitates the creation of accurate B2B audiences by matching personal emails to business profiles across various advertising channels like LinkedIn, Facebook, Google Ads, and Instagram. This enables precise targeting based on ideal customer profiles (ICPs) and intent data.

The platform integrates with a wide range of marketing technologies, including CRMs (like Salesforce and HubSpot), marketing automation platforms (such as Marketo, Pardot, and Eloqua), and data providers. This interconnectedness allows for seamless data flow, enabling marketers to build detailed ICPs, pull audiences, measure funnel performance, and analyze opportunity data directly within Metadata.io. The system is designed to execute thousands of campaign experiments rapidly, automatically optimizing for pipeline impact and revenue generation. Metadata.io emphasizes driving tangible business outcomes, moving beyond vanity metrics like clicks and impressions to focus on metrics directly tied to sales pipeline and revenue. The company reports that its platform has helped customers generate significant marketing-sourced and influenced pipeline, demonstrating a strong return on investment. Metadata.io also fosters a community for B2B marketers through initiatives like its DEMAND conference and online community, promoting knowledge sharing and industry best practices.