Senior Field Marketing Manager - San Francisco

Ready to shape the future of data?

What you will be doing:

Partnership Development

• Identify, engage, and develop strategic co-marketing relationships with key Silicon Valley ecosystem partners, including ISVs, cloud providers, AI-focused startups, venture capital and private equity firms, accelerators, and founder communities.

• Build partnerships that deliver tangible marketing impact through joint events, co-created content, and access to shared audiences.

• Own partner relationships end to end, from initial outreach through ongoing activation and long-term engagement.

• Develop and maintain a strong network across the Bay Area technology ecosystem to expand market access and create new commercial opportunities.

Partner-Led Marketing Execution

• Plan and deliver co-hosted field marketing initiatives with partners, including executive roundtables, community events, and activations aligned to major industry conferences.

• Translate campaign objectives into locally relevant, partner-enabled programmes that effectively reach target buyers.

• Execute personalised partner outreach and post-event engagement campaigns using modern marketing technologies and AI tools.

• Ensure consistent, high-quality brand presence and meaningful engagement across all partner activities and events.

AI-Enabled Ways of Working

• Leverage AI tools and emerging technologies to research prospective partners, personalise communications, and develop co-marketing assets efficiently and at scale.

• Establish and continuously improve AI-supported workflows for partner management, campaign tracking, and performance reporting.

• Stay informed on emerging AI capabilities in marketing and introduce practical applications that enhance team effectiveness and outcomes.

Sales Collaboration

• Partner closely with Sales and SDR teams to align partner programmes with target accounts, pipeline priorities, and regional growth objectives.

• Contribute insights during pipeline and planning discussions, bringing a partnership-focused perspective to revenue opportunities.

• Build strong, trusted working relationships with Sales stakeholders to ensure marketing initiatives directly support commercial success.

Performance Tracking and Continuous Improvement

• Monitor and report on key performance indicators, including partner activation, event outcomes, pipeline influence, and sourced opportunities.
• Use reporting tools and data insights to evaluate effectiveness, identify opportunities for improvement, and communicate results clearly to stakeholders.
• Demonstrate accountability through ongoing learning, experimentation, and optimisation of partnership and marketing activities.

What we are looking for?

Essentials

• 3–5 years of experience in B2B marketing, field marketing, events, demand generation, or a related role.

• Experience working alongside Sales teams with an understanding of pipeline and revenue-focused marketing.

• Hands-on use of AI tools (such as ChatGPT, Claude, Jasper, or similar) to support marketing activities, improve productivity, and generate insights.

• Strong communication skills, with the confidence to engage stakeholders across different seniority levels.

• Ability to work proactively and independently in a fast-moving, evolving environment.

• Familiarity with marketing and CRM platforms such as HubSpot, Salesforce, Marketo, or similar.

Desirable

• Experience supporting or running partner or ecosystem marketing initiatives.

• Exposure to field marketing programmes, co-marketing activities, or event execution.

• Interest in AI-powered marketing technologies, including intent data or account-based marketing platforms.

• Demonstrated curiosity, commercial awareness, and a willingness to take ownership and continuously

More about Matillion