Marketing Manager

Campaign Strategy & Execution:

• Develop and execute comprehensive marketing campaigns across digital marketing (social media, programmatic, email marketing, SEO, SEM), trade publications, public relations (PR), direct mail, and other relevant channels.
• Manage campaign budgets, timelines, and resources effectively. Optimize your marketing mix to maximize pipeline creation and enhance close rates.
• Collaborate with internal teams (sales, product, etc.) and external agencies to ensure seamless campaign execution.
• Tailor marketing strategies and tactics to specific industry verticals.

Sales Enablement:

• Create and maintain sales enablement materials, including presentations, case studies, product sheets, integration documents, ROI calculators, and competitive analyses.
• Ensure sales teams have the necessary resources and information to effectively engage prospects and close deals.

Account-Based Marketing (ABM):

• Plan and implement strategies to target and engage key named accounts.
• Produce highly relevant content for named accounts at the top, middle, and bottom of the funnel.
• Utilize ABM tools and platforms to personalize marketing efforts and distribute appropriate content to accounts based on their stage.

Partner Marketing:

• Build campaigns to market to, and market through, major partners in the food service and point-of-sale technology space.
• Create and co-marketing materials including partner-specific case studies, internal presentations, and integration sheets.

Performance Analysis & Reporting:

• Analyze campaign performance data and generate comprehensive reports.
• Identify areas for improvement and optimize campaigns accordingly.
• Present findings and recommendations to stakeholders.

Team Collaboration:

• Work with sales, customer success, and product teams to refine messaging and build winning playbooks for repeatable pipeline growth and client expansion.

Minimum Qualifications

• Minimum of 5 years of experience in marketing, with a proven track record of success.
• Excellent written and verbal communication skills.
• Extensive experience in developing and executing integrated marketing campaigns across multiple channels
• Strong understanding of ABM, digital marketing tools, and CRM systems like Salesforce and Hubspot.
• Experience managing budgets and analyzing campaign performance.
• Strong project management and organizational skills.
• Ability to work independently and as part of a team.

Preferred Qualifications

• Experience in startups as an early marketing hire
• Storytelling experience around AI or other disruptive technologies
• Experience marketing to the food service industry
• A history of creative, unique, and effective marketing campaigns
• Proven ability to work with and manage external agencies.

What We Offer

• An opportunity to work on a small, multidisciplinary team with the potential to break new ground in many different industries
• Excellent health, dental and vision insurance for you and your dependents
• 401k plan
• Flexible PTO policy
• Catered lunch in office with fully stocked snacks and beverages
• Pet insurance for your fur babies
• Voluntary life insurance plan
• Competitive salary and options in a small, rapidly scaling company