Marketing Specialist

Company:

Description:

We are seeking a talented individual to join our Marketing & Communication team at Mercer. This role can be based in Toronto or Montreal, and it is a hybrid role with a requirement of working at least three days a week in the office.

As a Marketing Specialist, you will develop, plan, design, and implement marketing programs for competitive services/solutions, targeting core B2B buyer hubs (Finance buyers that engage with Mercer for institutional investment, pension and financial wellness services/solutions). The ideal candidate will possess expertise in wealth management marketing and a deep understanding of investment and retirement markets, solutions, segments, and compliance requirements.

We will count on you to:

• Develop campaigns, programs, and content to drive brand awareness, digital engagement, and lead generation. Campaigns are designed based on set objectives and are measured against specific marketing goals.
• Identify and develop differentiated value propositions for various Mercer services, collaborating with business leaders/experts. Create digital content and ensure messaging is accurate, consistent, and compelling for both internal and external audiences.
• Coordinate with local and global marketing team members to determine scope, requirements, and product content marketing plans, ensuring integration with other projects and plans. Projects may include new product launches.
• Execute marketing strategies through a Center of Excellence (COE) model, ensuring best practices, and consistency across all initiatives.
• Develop and lead project plans for campaigns that may include digital content (organic and paid), email marketing and customer centric content such as collateral, whitepapers, blogs, articles, and PR.
• Track marketing metrics using dashboards and analytic tools. Analyze marketing tactics and activities against goals and seek improvements based on findings.
• Monitor and analyze marketplace trends, client needs, and competitive offerings, and collaborate with digital specialist to develop SEO key word research.
• Establish good working relationships with marketing, technical, and business colleagues utilizing strong communication and influencing skills.
• Take on special projects on behalf of the entire marketing team and the CMO that complements the overall marketing team goals and needs.

What you need to have:

• Proven experience in B2B digital marketing, specifically in investment and retirement services, is essential. Candidates should have a strong focus on executing and implementing marketing campaigns, along with a comprehensive understanding of investment markets, solutions, segments, and compliance.
  • 1-2 years of experience with an undergraduate degree in marketing, finance, or a related field
  • OR 3+ years of relevant experience without a degree
• Familiar and knowledgeable of asset management and investment manager
• Proven project management skills, especially in cross-functional environments
• Strong client-centric focus with demonstrated experience in client communications; excellent verbal and written communication skills
• Ability to translate complex features into clear benefits, with strong negotiation and influencing skills
• Self-starter with the ability to prioritize tasks and work independently with minimal guidance
• Strong analytical skills and strategic thinking capabilities
• Professional demeanor with the ability to interact effectively with individuals at all levels
• Familiarity with AI tools and technologies, with a keen interest in leveraging AI to enhance marketing strategies and tool development

What makes you stand out?

• Experience with project management tools (e.g., WRIKE) or the ability to quickly adapt to new technologies
• Independent thinker and proactive implementer who can navigate a complex and dynamic work environment
• Quick learner with the ability to multi-task and pivot effectively in a matrix organization
• Experience in writing marketing content tailored to financial services
• Bilingual in French, both written and spoken

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.