Luzmo

Luzmo, formerly known as Cumul.io, is a technology company that provides an embedded analytics platform specifically designed for Software-as-a-Service (SaaS) companies. Founded in 2015 by Karel Callens, Haroen Vermylen, and Thomas De Clerck, the company was born out of the founders' frustration with the complexity and high costs associated with traditional business intelligence projects. Their vision was to democratize data insights, making them accessible and effortless for everyone, not just large corporations with substantial resources. Luzmo empowers SaaS product teams to integrate impactful, interactive, and visually appealing dashboards directly into their own applications. This seamless integration allows end-users to explore data and derive actionable insights within their familiar workflows, significantly reducing the time it takes to go from data to decision.

The platform is engineered as a low-code, building-block solution, enabling users of varying technical abilities to create and customize dashboards. It features a user-friendly drag-and-drop interface, a wide array of visualization options, and robust customization capabilities, allowing businesses to white-label the analytics to match their own branding perfectly. Luzmo supports deep personalization, enabling the tailoring of dashboards based on user-specific data, language, and timezone. The platform is built to be highly scalable and secure, addressing multi-tenancy through token-based authentication to ensure users only see relevant data. By offering a flexible and powerful toolset, including the AI-powered Luzmo IQ for conversational analytics, Luzmo helps SaaS companies enhance their product value, improve customer satisfaction, and unlock new revenue streams without the lengthy development cycles typically required for building analytics features from scratch. The company is headquartered in Leuven, Belgium, with a presence in the United States, serving a global client base across various industries including HR, marketing technology, e-commerce, and logistics.