PR Coordinator

Diversity matters

We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future.

Who we are

Lush is a British company, founded in 1995 and an inventor, manufacturer and retailer of fresh handmade cosmetics, such as the fizzing Bath Bomb and solid Shampoo Bars - leading the beauty industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and can often be found supporting grassroots activist groups campaigning for social justice. Today Lush operates in 50 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps and digital communities in over 30 languages.

The role …

With the introduction of Lush’s social media policy in 2021, PR is more important than ever to reach new and current Lush customers, drive brand awareness and create brand affinity and loyalty. We are driving a cosmetic revolution in the industry and are looking to continue building a strong dynamic PR team to communicate this to the masses through the media.

We are looking for a PR Coordinator to help share everything Lush has to offer with the media and content creators. We would love this to be someone who has not only a passion for or previous experience in PR or communications, but also a thorough understanding of Lush and who we are and what we stand for. This is an opportunity to learn more about how an in-house PR team works and contribute towards building our brand reputation amongst journalists and key opinion leaders.

You will work alongside the wider team, reporting into the Senior PR Lead and bring the Lush passion and culture along with a great can-do attitude, creativity and a fresh perspective to undertake the below responsibilities:

Responsibilities:

• Assist the Senior PR Lead, and work with PR specialist peers, in the creation and execution of seasonal and on-going PR strategies for both the US and Canada that support company and brand department objectives to generate earned media coverage that drives brand discovery and sales.
• Support and help to execute PR activations for product and brand moments to elevate awareness, brand love and assigned metrics/goals - on a national and regional level.
• Build media and influencer relationships across the US and Canada, discover and connect with new contacts, and oversee the maintenance of master contact lists for both press and influencers.
• Ideate with the PR team and execute the distribution of press mailers to get products into the hands of editors and key opinion leaders, driving authentic content and brand relationships.
• Seek creative ways to amplify and extend brand and product reach through earned media and influencer coverage, keeping the Lush brand ahead of the game.
• Contribute to the department’s editorial pitching calendar, including being reactive and identifying story opportunities for Lush based upon current events and trends.
• Track and report on project and campaign results as assigned as well as compile monthly market reports - showing impact and relevance of results.
• Perform other duties as required/assigned by the Senior PR Lead and PR Specialists.

You will bring the following Qualifications:

Required:

• 1-2 years of communications experience with a strong understanding of new and developing communications tools to bring a fresh perspective to the team
• Confidence to network and a proven ability to build new connections
• Ability to oversee the maintenance of master contact lists for press
• Articulate, with strong writing skills and the ability to confidently talk about the brand, its products and core values
• Strong ability to establish and maintain effective working relationships internally and externally
• Self-motivated with outstanding communication skills
• Natural storyteller, with genuine interest in Lush, its values, its ethics, and its people
• Self-motivation and a proactive nature with the ability to focus, prioritize and multitask in a fast paced environment
• Agile flexible working style with strong time management skills and attention to detail
• Demonstrated comfort level with public speaking and presenting
• Ability to host press and influencers at events and at Lush retail locations as needed
• Ability to travel as needed

Preferred:

• 1+ year of agency experience
• Experience working with media and/or influencers
• Project management experience
• Experience building media and influencer relationships across the US and Canada
• Background supporting PR activations for product and brand moments to elevate awareness, brand love and assigned metrics/goals - on a national and regional level

Location: Remote - United States (NYC preferred)

_{Recruitment Process Overview:}

_{Application Deadline: Friday, November 7th at 5:00 pm PST}