Lone Wolf TechnologiesLT

Product Marketing Specialist

Lone Wolf Technologies is a leading provider of residential real estate software, offering a comprehensive suite of tools for agents, brokers, MLSs, and associations across North America to manage transactions, back-office operations, and client relationships.

Lone Wolf Technologies

Employee count: 501-1000

Canada only
As a Product Marketing Specialist, you will work closely with the Product Marketing Manager to contribute to the development of comprehensive marketing plans. Your role will involve conducting market research and analysis to identify key trends, competitive landscapes, and customer needs. You will assist in crafting compelling value propositions and messaging tailored for target audiences and then implement and execute marketing strategies outlined in the plans. Collaboration with the marketing team will be essential as you work together to create and optimize content for various channels, including digital platforms, social media, and traditional marketing materials. Monitoring and analyzing campaign performance metrics will also be part of your responsibilities, providing insights and recommendations for continuous improvement. You will collaborate with internal and external stakeholders to gather product information and insights for effective marketing communication. While deep knowledge of the real estate industry is preferred, it is not required.

ESSENTIAL RESPONSIBILITIES & DUTIES: 

  • Work closely with the Product Marketing Manager to contribute to the development of comprehensive marketing plans. 
  • Conduct market research and analysis to identify key trends, competitive landscape, and customer needs. 
  • Assist in crafting compelling value propositions and messaging for target audiences. 
  • Implement and execute marketing strategies outlined in the plans. 
  • Collaborate with the marketing team to create and optimize content for various channels, including digital platforms, social media, and traditional marketing materials. 
  • Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement. 
  • Collaborate with internal and external stakeholders to gather product information and insights for effective marketing communication. 

REQUIREMENTS: 

  • Deep knowledge of the real estate industry preferred but not required. 
  • Proficiency in translating features and functionalities into real-world benefits and value propositions through positioning/messaging. 
  • Knowledge of marketing, strategy, and KPIs. 
  • Strong communication and storytelling skills with the proven ability to develop creative solutions and adapt messaging to different audiences for different goals. 
  • Collaborator who can work positively with a range of stakeholders across the company, mitigating potential disagreements and finding common ground. 

 QUALIFICATIONS: 

  • EDUCATION: Bachelor’s degree.
  • EXPERIENCE:2+ years product marketing experience in B2B SaaS solutions.

About the job

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Job type

Full Time

Experience level

Entry-level
Mid-level

Location requirements

Hiring timezones

Canada +/- 0 hours

About Lone Wolf Technologies

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At Lone Wolf, we're driven by the belief that real estate is about much more than just buying and selling properties; it's about fostering connections, building vibrant communities, and transforming dreams into tangible realities. With a rich history spanning over 35 years, we've evolved from a foundational idea into a recognized leader in real estate technology. Our core mission is to empower agents, brokers, and entire teams by equipping them with tools and solutions that enhance efficiency and enable the delivery of exceptional client experiences. We understand that in the dynamic world of real estate, authentic relationships form the true competitive advantage. That's why we strive to simplify the inherent complexities of real estate transactions, allowing professionals to dedicate their valuable time and energy to what truly matters: building and nurturing those vital client connections.

Our journey began in Canada, sparked by our founder Lorne Wallace, a chartered accountant with deep roots in the real estate profession. He envisioned and created our flagship back-office and accounting software to streamline real estate transactions. By 1991, our offerings expanded to include front-office management, solidifying our role as an industry pioneer. Over the decades, we've strategically grown, notably through key acquisitions like zipLogix™ in 2019 and W+R Studios in 2020, which enriched our product suite with advanced transaction tools and invaluable agent resources. Between 2020 and 2021, we further broadened our portfolio by integrating innovative solutions such as LionDesk and Homespotter, bringing cutting-edge CRM, analytics, and marketing capabilities to our clients. This continuous evolution culminated in the 2024 launch of the Lone Wolf Foundation, our comprehensive real estate industry cloud. This platform offers modular software solutions that span the entire real estate journey, designed to ensure technology amplifies our clients' vision and clears the path for them to focus on progress and success.

Employee benefits

Learn about the employee benefits and perks provided at Lone Wolf Technologies.

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Vision Insurance

Part of the comprehensive health benefits, covering 75% of the cost for employees, families, and spouses.

Dental Insurance

Part of the comprehensive health benefits, covering 75% of the cost for employees, families, and spouses.

Competitive Salary

We offer a competitive salary in one of the most dynamic industries, giving you the financial security to focus on what matters most—both in and outside of work.

Comprehensive Health Insurance

From health to vision and dental, our comprehensive benefits package keeps you—and your family—covered. Lone Wolf covers 75% of the cost for employees, families, and spouses.

View Lone Wolf Technologies's employee benefits
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Lone Wolf Technologies

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