LodgifyLO

Senior SEM/PPC Specialist

Lodgify is a vacation rental software company that provides tools for hosts and property managers to create websites, manage bookings, and synchronize property data across various channels. Their mission is to empower lodging businesses worldwide to start and grow through technology.

Lodgify

Employee count: 201-500

Spain only
Who we are
Lodgify is not just any startup, we're a fast-growing company leading the vacation rental industry with our innovative software. And we raised $30M to do exactly that!
Our platform empowers property owners and managers to efficiently manage and market their rental businesses online. We are an international team of more than 350 people and over 60 different nationalities, founded in the heart of sunny Barcelona.

⭐ Role Overview

Are you a results-driven SEM/PPC Specialist with a passion for maximizing business impact through paid search?
We’re on the hunt for an exceptional talent who thrives in fast-paced environments and has a proven track record of success in Google Ads. If you're ready to take ownership of high-performing, scalable campaigns that drive explosive growth and deliver top-tier results, we want to hear from you. In this role, you'll not only build and optimize campaigns but continuously test and innovate strategies to push performance KPIs to new heights across the entire marketing funnel.
As a key player, you'll collaborate closely with the Performance Marketing Manager, a fellow PPC specialist, and cross-functional teams in sales, marketing, data, product, and customer success to shape the future of our digital growth strategy.

⭐ How will you make an impact?

  • As a SEM/PPC Specialist, you will be pivotal in shaping and executing our PPC strategy, optimizing campaigns across different search engines, and continuously innovating to achieve outstanding results.
  • Strategic Campaign Management: Take ownership of end-to-end campaign management, from strategic planning to execution and optimization. Develop a deep understanding of business objectives and translate them into actionable SEM strategies.
  • Advanced Bidding Strategies: Demonstrate expertise in utilizing smart bidding techniques, including ROAS, Maximize Conversions, tCPA bidding, and Bid portfolios. Adapt bidding strategies to diverse business cases and optimize for maximum performance.
  • Performance Max Campaign Optimization: Lead the charge in leveraging Performance Max campaigns to their full potential. Stay updated on the latest advancements and innovations in Performance Max and implement strategies to drive optimal results.
  • A/B Testing and Optimization: Design and implement rigorous A/B testing frameworks for ad copies, landing pages, and other key elements. Continuously iterate and optimize campaigns based on data-driven insights to drive incremental improvements.
  • Marketing Automation Proficiency: Leverage marketing automation tools and techniques, such as Google Ads scripts, to streamline manual tasks and enhance operational efficiency. Champion automation initiatives to improve campaign performance and scalability.
  • Budget Management and Allocation: Handle significant advertising budgets with precision, pacing spending throughout the month to align with predefined budgets. Implement strategies to optimize budget allocation and maximize ROI.
  • Comprehensive Data Analysis: Utilize advanced analytics tools like Google Analytics, Google Sheets, and BI platforms (e.g., Tableau, Looker) to extract actionable insights from campaign data. Interpret performance metrics and KPIs to drive informed decision-making and strategic optimizations.
  • Focus on impact. Think about the customer. Play well with others. Get stuff done. Be self-motivated. Expect feedback and changes.

⭐ What makes you a great fit?

  • Minimum 4+ years of hands-on experience in SEM, focused on Google Ads, ideally in a SaaS company.
  • Excellent communication skills in English, both written and verbal. Another European language is a plus (i.e. Spanish, Italian, French, Portuguese or German).
  • Experience with automated bidding.
  • Proficiency with Microsoft Excel, Google Sheets and Google Data Studio.
  • Experience with BI tools like Tableau is highly desirable.
  • Strategic mindset with the ability to develop and execute comprehensive SEM strategies aligned with business objectives.

⭐ How can you earn extra bonus points?

  • Having previous experience in Bing Ads, Gartner and Linkedin Ads.
  • Familiarity with Google scripts and other type of marketing automation.
  • Passion for staying updated on the latest trends, best practices, and algorithm changes in the SEM landscape.
  • Experience in Paid Social, Display or Video ads.

Why you’ll love us:

You’ll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.
What's in it for you?*
🏠 The freedom to work from home any day that works for you.
🌴 Enjoy 25 working days of paid vacation and Jornada Intensiva in August.
💊 Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too).
😋 Save on meals! Enjoy a monthly allowance of 150€ and, in addition, a Flexible Remuneration plan with up to 70€. Plus, enjoy a 50% discount on Ametller’s prepared dishes to level up your mealtime!
🚇 Flexible Remuneration options for your transportation needs.
🖥️ Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment.
🇪🇸 Free Spanish classes.
🤑 Boost your earning potential with our referral program that offers paid compensation.
🌟 Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking and more!
🎯 Work in a dynamic environment with offices fully equipped for fun with ping pong, foosball, surrounded by an international team of +60 nationalities.
*Benefits offered may differ based on the type of contract that is issued
So, what are you waiting for? Apply now!
All applications and CVs must be submitted in English 😉

About the job

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Posted on

Job type

Full Time

Experience level

Senior

Location requirements

Hiring timezones

Spain +/- 0 hours

About Lodgify

Learn more about Lodgify and their company culture.

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At Lodgify, our culture is built on a foundation of empowering others and fostering a collaborative, mission-driven environment. We genuinely believe in Lodgify's mission to empower any host or lodging business worldwide to get started and grow their business through technology. This 'noble' purpose, as we see it, is an exciting and bold undertaking that brings with it enjoyment, personal growth, and the building of meaningful relationships. Our core values guide every decision we make and every interaction we have. 'Customers come first' is not just a saying; it's the cornerstone of our existence. We understand that providing the best experience to our customers is paramount, and all else will follow. We operate as 'one mission-driven team,' a collective of ambitious professionals united to advance our mission. We know that success is only achievable if we work together as a single, cohesive unit, committed for the long run and determined to win.

Empowerment is a key theme within our culture – we strive to empower our customers and each other to become independent by democratizing access to technology, knowledge, and data. While our ambitions are vast, we 'focus on impact,' prioritizing what truly matters to achieve the most significant results, carefully considering both short-term and long-term consequences. We embrace 'productive debate,' recognizing that we don't have all the answers and that by listening carefully, debating rationally with data, and ignoring hierarchies and egos, the truth will always prevail. A bias for action defines our approach; we 'act fast & iterate,' taking ownership and getting things done. We understand that mistakes are part of the journey – we fail, we learn, we succeed. Finally, we value authenticity and respect. We are 'real & respectful,' saying what we mean and meaning what we say. Trust is earned daily through transparency, mutual respect, and consistently doing the right thing. This vibrant culture is nurtured in our modern workspace in Barcelona and extends to our global team, representing over 60 nationalities. We celebrate this diversity and are committed to an inclusive environment where everyone is heard and feels a sense of belonging.

Employee benefits

Learn about the employee benefits and perks provided at Lodgify.

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Healthy snacks

Healthy snacks.

Expert training

Expert training.

Salary in EUR/USD

Salary in EUR/USD.

Performance Bonus

Performance Bonus.

View Lodgify's employee benefits
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