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At the heart of Linx lies a culture deeply rooted in the success of the retail market. Born from a desire to revolutionize the sector through technology, the company's journey began in 1985 with a clear purpose: to approximate people and technology through passionate shopping experiences. This mission drives a team of over 3,500 dedicated individuals who are the true protagonists in this ongoing retail revolution. The core values are not just words on a page; they are the operating system for a team that is passionate about building innovative and long-term strategies for a constantly evolving retail landscape. The belief that 'Customer Success Comes First' is paramount, serving as the ultimate goal to become the benchmark and boost client performance. This customer-centric approach is powered by a team described as 'foda'—competent, skilled, and simply incredible.

This is a culture where ownership is a fundamental principle. Team members are encouraged to 'think big and dive deep,' taking ownership of their choices and actions. This entrepreneurial spirit is fueled by an inherent 'Innovation in the Veins,' where curiosity, creativity, and a constant watch on internal and external trends lead to groundbreaking results. The team at Linx doesn't just work for the present; they are 'Caring for Our Future Today,' achieving results with responsibility and making a positive impact on people, society, and the environment. This forward-thinking mindset has established Linx as a leader in the management software market in Brazil, holding a significant market share. By transforming their extensive expertise into actionable insights, Linx empowers retailers to build lasting consumer loyalty and achieve tangible, relevant results, solidifying their vision to be the natural choice in technology for omni-channel retail.